Guardian Capital Partners Acquires Upper Echelon Products

November 4, 2020

Guardian Capital Partners, a private equity firm based in Pennsylvania, has acquired and invested in Austin-based Upper Echelon Products, a data-driven consumer products company selling branded goods through eCommerce marketplaces. The founders and management will remain in place as Guardian provides capital and strategic support to scale the company's DTC/eCommerce business and expand its product portfolio.

Buyers
Guardian Capital Partners
Targets
Upper Echelon Products
Location
Texas, United States
Transaction Type
Buyout

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