Astute (Audax Portfolio Company) Acquires Socialbakers

Rubicon Technology Partners Sells Astute, Inc.

April 17, 2019

Cloud & SaaS

Rubicon Technology Partners has completed the sale of Astute, Inc., a provider of AI-driven consumer engagement and digital self-service software that supports over 2,000 global brands. Terms of the transaction and the buyer were not disclosed; Rubicon said the exit positions Astute for continued growth following multi-year investments in recurring revenue, sales expansion and international presence.

TechTorch Acquires AstuteForce

May 20, 2024

IT Services

TechTorch has acquired AstuteForce, a Salesforce-focused services firm, to strengthen its Salesforce capabilities and expand its Commercial Excellence practice. Hemant Jain, former CEO of AstuteForce, will become President of TechTorch's Commercial Excellence practice as the firms integrate Salesforce, CPQ, and commercial operations expertise with TechTorch’s AI-driven accelerators.

Bazaarvoice Acquires affable.ai from Affable Technologies

October 10, 2023

Marketing & Advertising

Bazaarvoice has acquired the affable.ai creator-marketing platform from Affable Technologies to add AI-driven influencer discovery and management to its social commerce and content activation capabilities. The deal integrates affable.ai's creator technology into Bazaarvoice's full-funnel content and retail distribution network to help clients scale creator-led social commerce and measure ROI across awareness to conversion.

Social Assurance Acquires MindMixer

October 30, 2025

Cloud & SaaS

Social Assurance has acquired MindMixer, a pioneering civic engagement platform, to integrate MindMixer’s community engagement technology into its AI-driven engagement and communication ecosystem. The deal (terms undisclosed) brings MindMixer back to Nebraska and will expand Social Assurance’s capabilities—particularly for its Class Intercom division—to deliver survey, feedback, and sentiment tools for schools, governments, and civic organizations.

Hawke Media Acquires Social Nucleus

March 28, 2022

Marketing & Advertising

Los Angeles-based Hawke Media has acquired Manchester-based digital marketing agency Social Nucleus to expand its presence into the United Kingdom and strengthen its ecommerce-focused marketing capabilities. The deal will integrate Social Nucleus's team and expertise with Hawke Media's outsourced-CMO services and platform to better serve clients across North America and Europe.

Northwest Registered Agent Acquires AAEusocial Interweb Technologies

February 17, 2022

Software

Northwest Registered Agent has acquired Washington-based pre-startup AAEusocial Interweb Technologies to form a new SkiveTime division. The acquisition brings AAEusocial’s self-supervised learning and no-code bot creation work into Northwest to expand its automation and workplace-leisure tooling and capabilities.