Smartsheet Acquires Outfit to Enhance Brandfolder's Creative Automation
September 1, 2022
Smartsheet has acquired Outfit, a Brisbane-based brand management, templating and creative automation platform, and will integrate Outfit's design automation capabilities into Brandfolder by Smartsheet. The acquisition is intended to strengthen Smartsheet's digital asset management and creative automation offerings for marketing and creative teams; the transaction closed immediately and was funded with existing cash on Smartsheet's balance sheet.
- Buyers
- Smartsheet
- Targets
- Outfit
- Industry
- Cloud & SaaS
- Location
- Queensland, Australia
- Transaction Type
- Buyout
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