Multiply Group Acquires Controlling Stake in Tendam

February 25, 2025

Multiply Group has acquired a 67.91% controlling stake in Castellano Investments S.À R.L. (owner of Tendam Brands S.A.U.), in a transaction valuing Tendam at approximately AED 5.6 billion (€1.3 billion). The deal — in which CVC (via Llano Holdings) and PAI Partners (via Arcadian Investments) remain minority shareholders — doubles Multiply's operational EBITDA and positions Tendam as the anchor of Multiply's new Retail & Apparel vertical as the group pursues international expansion and technology-led capability building.

Buyers
Multiply Group PJSC
Targets
Castellano Investments S.À R.L. (owner of Tendam Brands S.A.U.), Tendam Brands S.A.U. (Tendam)
Sellers
Llano Holdings S.À R.L. (CVC Funds), Arcadian Investments S.À R.L. (PAI Partners)
Industry
Retail
Location
Community of Madrid, Spain
Transaction Type
Buyout

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