AGI Partners Makes Additional Investment as Aura XM and Impact Unlimited Merge to Form Impact XM

Impact XM Acquires Atlantic Exhibits

July 17, 2017

Marketing & Advertising

Impact XM, a portfolio company of AGI Partners LLC, has acquired Atlantic Exhibits, a full-service trade show exhibit and event firm. The deal expands Impact XM’s experiential marketing capabilities and footprint across the Washington, Baltimore, Philadelphia and Richmond/Tidewater markets; terms were not disclosed.

Impact XM Acquires Touch Associates

March 4, 2025

Marketing & Advertising

Impact XM, a global experiential marketing agency backed by Riverside, has acquired UK-based Touch Associates to expand its UK and European presence and strengthen experiential and event capabilities. The deal integrates Touch's strategic event expertise into Impact XM's global production and service footprint to deliver broader, immersive brand experiences for clients.

The Riverside Company Invests in Impact XM

December 20, 2023

Marketing & Advertising

The Riverside Company, a global private equity firm, has completed an investment in the parent company of Impact XM, a full-service experiential marketing and event production agency. Riverside said the partnership will accelerate Impact XM’s domestic and international growth and expand its capabilities across live events, corporate activations and brand experiences.

Impact XM Acquires MorEvents

May 2, 2023

Marketing & Advertising

Impact XM, a global event and experiential marketing agency headquartered in Dayton, New Jersey, has acquired MorEvents, a women-owned event management and creative agency based in Denver, Colorado. The acquisition brings MorEvents' expertise in virtual and large-scale physical events to Impact XM, expands the agency's creative and event strategy capabilities, and establishes a western U.S. office in Denver. Financial terms were not disclosed.

Impact XM Acquires Matrex Exhibits

October 29, 2024

Marketing & Advertising

Impact XM, a global experiential marketing agency based in New Jersey, has acquired Matrex Exhibits, an award-winning exhibit, event and environmental design firm based in the greater Chicago area. The acquisition adds Matrex's fabrication and experiential execution capabilities to Impact XM's offering and strengthens the combined firm's position—particularly in the pharmaceutical and trade-show segments—while supporting Impact XM's continued geographic and capability expansion.

Aurora Capital Partners Provides Growth Capital to Impact Environmental Group

April 25, 2023

Environmental Services

Aurora Capital Partners has made a growth capital investment in Impact Environmental Group (IEG), a global provider of products and services to the waste and recycling industry. The capital will support IEG's organic growth and strategic add-on acquisition strategy to expand its product and service offerings across the US and Europe.