InnovateMR Acquires Ivy Exec
January 24, 2023
InnovateMR, a Calabasas-based market research technology and sampling firm, has acquired Ivy Exec, a New York–based qualitative B2B expert network, for an undisclosed amount. The deal expands InnovateMR's qualitative research capabilities and access to a curated global expert network while Ivy Exec founder Elena Bajic will remain and become President of Ivy Exec; CIVC Partners, InnovateMR's PE backer, said the acquisition bolsters the platform's combined qualitative and quantitative offering.
- Buyers
- InnovateMR
- Targets
- Ivy Exec
- Platforms
- InnovateMR
- Industry
- Professional Services
- Location
- New York, United States
- Transaction Type
- Addon
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