MarketCast Acquires Invoke

MarketCast Acquires Deductive

September 23, 2020

Data & Analytics

MarketCast has acquired Deductive (formerly Dativa), a team of Oxford-trained data scientists, to broaden its data science and advanced analytics capabilities for media, entertainment and brand clients. The acquisition brings Deductive's expertise in combining first- and third-party data, audience measurement and predictive analytics into MarketCast's research and insights offering.

MarketCast Acquires Phoenix Marketing International

March 24, 2022

Marketing & Advertising

MarketCast has acquired Phoenix Marketing International to strengthen its advertising effectiveness research and analytics capabilities. The deal adds Phoenix's Phoenix Brand Effect ad-testing platform and team to MarketCast's data-science and media research offerings, expanding its ability to measure and optimize ad performance for brand advertisers and media companies.

Netsurit Acquires EVOKE

March 9, 2022

IT Services

Managed service provider Netsurit has acquired EVOKE, a New York-based digital transformation and automation firm. The deal expands Netsurit's US footprint and adds Microsoft-centric low-code/no-code development, user experience, business intelligence, and automation capabilities to its service offering.

Invoca Acquires DialogTech

May 24, 2021

Cloud & SaaS

Invoca, a Santa Barbara–based conversation intelligence platform, acquired DialogTech in a combined cash-and-stock deal to create a leading AI-powered conversation intelligence provider with pro forma revenue of about $100M. The deal brings DialogTech’s call-tracking and analytics capabilities into Invoca’s platform, expanding product capability, industry coverage, and the combined company’s customer base.

Capital For Business Acquires Innvoke, LLC

December 22, 2022

Marketing & Advertising

Capital For Business (CFB), a St. Louis-based SBIC private investment firm, completed a control investment in Innvoke, LLC, a Cranbury, New Jersey-based marketing and commercial printing company. Affiliates of CFB and Independent Bankers Capital Fund (IBCF) provided subordinated debt and equity; founder David Kovacs moved to a board role and co-investor status while Jay Ziegler joined as President. The investment is intended to support growth and build out a nationwide commercial printing services provider.

Evoke Acquires Meltmedia

June 6, 2022

Marketing & Advertising

Evoke, a global health-focused brand, experience and communications platform, has acquired Meltmedia, a Phoenix-based digital strategy, design, and development agency serving the life sciences sector. Meltmedia will operate as Evoke Melt and expand Evoke's omnichannel marketing, digital transformation, and marketing-technology capabilities; the Meltmedia leadership team will remain in place.