MarketCast Acquires Deductive

MarketCast Acquires Invoke

January 26, 2022

Media & Entertainment

MarketCast has acquired Invoke, a real‑time online audience research and content testing platform used by major streaming services and broadcasters. The acquisition brings Invoke's product, technology, and research teams into MarketCast to expand its online entertainment audience testing and content screening capabilities for pre-release streaming and broadcast content.

MarketCast Acquires Phoenix Marketing International

March 24, 2022

Marketing & Advertising

MarketCast has acquired Phoenix Marketing International to strengthen its advertising effectiveness research and analytics capabilities. The deal adds Phoenix's Phoenix Brand Effect ad-testing platform and team to MarketCast's data-science and media research offerings, expanding its ability to measure and optimize ad performance for brand advertisers and media companies.

Lightcast Acquires Rhetorik to Expand Global People and Company Intelligence

July 8, 2025

Data & Analytics

Lightcast has acquired UK-based Rhetorik to expand its people, company, and labor market intelligence by integrating Rhetorik’s privacy-first contact and company data. The acquisition strengthens Lightcast’s data capabilities across recruiting, sales, marketing, education, and government, with Rhetorik CEO Meredith Amdur joining Lightcast as a Strategic Advisor.

Dynata Acquires CrowdLab

September 16, 2020

Data & Analytics

Dynata, the global first-party data and insights platform, acquired CrowdLab, a digital ethnography solution, to expand its qualitative research capabilities and integrate in-the-moment consumer insights into the Dynata Insights Platform. The acquisition enables Dynata to combine broad quantitative reach with contextual qualitative customer moments to provide deeper, action-oriented insights for brands and agencies.

Dynata Acquires 0ptimus Analytics

December 13, 2021

Data & Analytics

Dynata has acquired 0ptimus Analytics, an AI/ML data science and technology company, to strengthen its advertising solutions by making first‑party data more actionable for audience discovery, activation and measurement. The deal adds 0ptimus’ predictive modeling and people‑based audience capabilities to Dynata’s connected data platform, expanding Dynata’s end‑to‑end advertising offering.

Fullcast Acquires Datajoin to Add Customer-Journey Analytics

June 18, 2024

Software

Fullcast has acquired Datajoin to integrate customer-journey analytics and marketing data micro-integrations into its Go-to-Market platform. Datajoin founder Sam Fonoimoana will lead the new product line at Fullcast, which expects the combined capabilities to improve data accuracy and deliver actionable insights for marketing and sales teams.