Fullcast Acquires Datajoin to Add Customer-Journey Analytics

Fullcast Acquires Atrium

August 27, 2025

Cloud & SaaS

Fullcast has acquired Atrium to combine Atrium's AI-driven sales performance insights with Fullcast's GTM planning and execution capabilities, creating an end-to-end, AI-powered revenue lifecycle platform. The deal integrates analytics, coaching and commission management with territory and quota planning to provide a unified platform for revenue operations teams.

Fullcast Acquires Ebsta

September 2, 2025

Software

Fullcast, an AI-native revenue platform, has acquired Ebsta, a London-based revenue intelligence provider. The acquisition integrates Ebsta's forecasting, pipeline management and relationship intelligence into Fullcast's go-to-market planning and execution suite to strengthen revenue intelligence and forecasting capabilities.

Fusion92 Acquires TRAK Data

November 16, 2023

Data & Analytics

Marketing transformation firm Fusion92 has acquired TRAK Data, a Toronto-founded AI-driven SaaS data modeling platform that creates predictive audience lists for marketers. The TRAK team will join Fusion92's Data & Analytics department and the platform will be integrated into Fusion92's product suite to expand its data-science and audience-targeting capabilities.

Fullcast Acquires Copy.ai

October 15, 2025

AI & Machine Learning

Fullcast, the Salt Lake City–based AI-native RevOps platform, has acquired Copy.ai, a generative AI platform for sales and marketing workflows. The acquisition integrates Copy.ai's AI execution capabilities into Fullcast's planning, forecasting and performance suite to create an end-to-end, AI-native go-to-market platform.

MarketCast Acquires Deductive

September 23, 2020

Data & Analytics

MarketCast has acquired Deductive (formerly Dativa), a team of Oxford-trained data scientists, to broaden its data science and advanced analytics capabilities for media, entertainment and brand clients. The acquisition brings Deductive's expertise in combining first- and third-party data, audience measurement and predictive analytics into MarketCast's research and insights offering.

Daasity Acquires Red Fox Analytics

March 13, 2024

Data & Analytics

Daasity, a data and analytics platform for omnichannel consumer brands, has acquired Red Fox Analytics to combine digital and retail data analytics into a single platform. The deal brings Red Fox's retail and distributor data expertise into Daasity's product, with Red Fox founder Chris Mauzé joining Daasity as chief product officer to help integrate retail data sources and scale the combined offering.