Fullcast Acquires Atrium

Fullcast Acquires Copy.ai

October 15, 2025

AI & Machine Learning

Fullcast, the Salt Lake City–based AI-native RevOps platform, has acquired Copy.ai, a generative AI platform for sales and marketing workflows. The acquisition integrates Copy.ai's AI execution capabilities into Fullcast's planning, forecasting and performance suite to create an end-to-end, AI-native go-to-market platform.

Fullcast Acquires Datajoin to Add Customer-Journey Analytics

June 18, 2024

Software

Fullcast has acquired Datajoin to integrate customer-journey analytics and marketing data micro-integrations into its Go-to-Market platform. Datajoin founder Sam Fonoimoana will lead the new product line at Fullcast, which expects the combined capabilities to improve data accuracy and deliver actionable insights for marketing and sales teams.

Atrium Acquires Majority Interest in Gibbs Hybrid

June 5, 2023

Staffing & HR

Atrium, a New York–headquartered Extended Workforce Management and Talent Solutions firm, has acquired a majority interest in London-based Gibbs Hybrid. The deal expands Atrium's international footprint (adding UK, Ireland, Poland and Luxembourg offices) and enhances its capability to deliver contingent program management, total talent management and MSP services across North America and EMEA.

Fullcast Acquires Ebsta

September 2, 2025

Software

Fullcast, an AI-native revenue platform, has acquired Ebsta, a London-based revenue intelligence provider. The acquisition integrates Ebsta's forecasting, pipeline management and relationship intelligence into Fullcast's go-to-market planning and execution suite to strengthen revenue intelligence and forecasting capabilities.

Scaleworks Acquires Full Circle Insights

July 13, 2023

Cloud & SaaS

Scaleworks, a B2B SaaS-focused venture equity firm, has acquired Full Circle Insights, a Salesforce-native marketing attribution and campaign measurement platform. The deal (terms undisclosed) will see Scaleworks accelerate Full Circle's product roadmap, invest in go-to-market expansion, and install Jason Ferrara as CEO to drive the next stage of growth.

Cvent Acquires Goldcast

December 15, 2025

Cloud & SaaS

Cvent has acquired Goldcast, an AI-powered B2B video content and webinar platform, to integrate Goldcast's automated video-clipping and content-repurposing capabilities into Cvent's event marketing and management platform. The deal will allow Cvent customers to instantly convert event moments into on-brand video content and extend the lifecycle and revenue impact of webinars and events.