Scaleworks Acquires Full Circle Insights
July 13, 2023
Scaleworks, a B2B SaaS-focused venture equity firm, has acquired Full Circle Insights, a Salesforce-native marketing attribution and campaign measurement platform. The deal (terms undisclosed) will see Scaleworks accelerate Full Circle's product roadmap, invest in go-to-market expansion, and install Jason Ferrara as CEO to drive the next stage of growth.
- Buyers
- Scaleworks
- Targets
- Full Circle Insights
- Industry
- Cloud & SaaS
- Location
- Texas, United States
- Transaction Type
- Buyout
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