Fullcast Acquires Ebsta

Fullcast Acquires Atrium

August 27, 2025

Cloud & SaaS

Fullcast has acquired Atrium to combine Atrium's AI-driven sales performance insights with Fullcast's GTM planning and execution capabilities, creating an end-to-end, AI-powered revenue lifecycle platform. The deal integrates analytics, coaching and commission management with territory and quota planning to provide a unified platform for revenue operations teams.

Fullcast Acquires Copy.ai

October 15, 2025

AI & Machine Learning

Fullcast, the Salt Lake City–based AI-native RevOps platform, has acquired Copy.ai, a generative AI platform for sales and marketing workflows. The acquisition integrates Copy.ai's AI execution capabilities into Fullcast's planning, forecasting and performance suite to create an end-to-end, AI-native go-to-market platform.

Fullcast Acquires Datajoin to Add Customer-Journey Analytics

June 18, 2024

Software

Fullcast has acquired Datajoin to integrate customer-journey analytics and marketing data micro-integrations into its Go-to-Market platform. Datajoin founder Sam Fonoimoana will lead the new product line at Fullcast, which expects the combined capabilities to improve data accuracy and deliver actionable insights for marketing and sales teams.

Press Ganey Acquires Forsta from EQT Private Equity and Verdane

February 7, 2022

Software

Press Ganey has acquired Forsta, a London-headquartered provider of market research, customer experience and employee experience technology, from EQT Private Equity and Verdane. The deal closed on April 26, 2022 and is intended to accelerate product innovation (especially in AI and analytics), expand Press Ganey's international and cross‑industry presence, and combine Forsta's HX platform with Press Ganey's healthcare-focused solutions.

6sense Acquires Fortella

August 31, 2021

Cloud & SaaS

6sense, the account engagement platform, has acquired Fortella to integrate Fortella's AI-driven pipeline planning, forecasting and measurement capabilities into the 6sense RevTech platform. The acquisition bolsters 6sense's ability to help B2B marketing and revenue teams plan and predict pipeline performance with greater accuracy.

Freightos Acquires Shipsta

August 19, 2024

Logistics & Distribution

Freightos, the public global digital freight booking platform, has acquired Luxembourg-headquartered Shipsta to add multimodal tender and contract procurement capabilities to its spot pricing, quoting, and booking offering. The deal is being financed with cash (~€4.5m) and equity (approx. 640,000 Freightos shares) and is intended to expand Freightos' product capabilities, accelerate revenue growth, and increase total addressable market.