MarketCast Acquires Phoenix Marketing International

Phoenix Marketing International Acquires Communicus

August 4, 2021

Marketing & Advertising

Phoenix Marketing International has acquired research-based advertising consultancy Communicus to integrate Communicus’ longitudinal advertising measurement capabilities into Phoenix’s end-to-end advertising solutions. Phoenix MI, a portfolio company of private equity firm ZS Fund L.P., will fold Communicus’ System 1-based diagnostic and in-market campaign evaluation offerings into its product suite to enhance advertising and brand measurement services.

InMarket Acquires ChannelMix

August 5, 2024

Data & Analytics

InMarket has acquired ChannelMix, a Kansas City–based marketing impact modeling and media mix optimization platform, to strengthen InMarket’s data analytics, real-time measurement and AI-driven media planning capabilities. The deal brings ChannelMix’s Marketing Impact Modeling (MIM) technology and client base into InMarket’s real-time marketing and measurement suite to enable more accurate, privacy-first, real-time media spend optimization.

PMG Acquires Camelot Strategic Marketing & Media

October 3, 2023

Marketing & Advertising

PMG, a global full-funnel marketing and technology company, has acquired Camelot Strategic Marketing & Media, a Dallas-based independent media and marketing agency known for CTV/OTT and video buying. The acquisition adds nearly 160 Camelot employees and strengthens PMG's video, CTV/OTT, traditional media and measurement capabilities to enhance its integrated, data-informed offering.

Appcast Acquires Bayard Advertising

July 10, 2023

Marketing & Advertising

Appcast, a global leader in programmatic recruitment advertising technology, has acquired Bayard Advertising, a full-service recruitment marketing agency. The acquisition combines Appcast's programmatic technology with Bayard's search, social and hiring-event marketing capabilities to expand Appcast's recruitment marketing offerings and serve more than 2,000 customers across the U.S. and international markets.

MCI Acquires Market Force Information

March 25, 2024

Professional Services

MCI has acquired Atlanta-based Market Force Information LLC, including its Knowledge Force SaaS analytics and case-management platform, in a purchase of 100% of the company’s equity and assets. The deal adds Market Force’s mystery-shopping, CX analytics, contact-center and field-services capabilities to MCI’s global CX BPO footprint to strengthen MCI’s analytics, AI-enabled CX offerings and onsite delivery for enterprise clients.

MarketCast Acquires Deductive

September 23, 2020

Data & Analytics

MarketCast has acquired Deductive (formerly Dativa), a team of Oxford-trained data scientists, to broaden its data science and advanced analytics capabilities for media, entertainment and brand clients. The acquisition brings Deductive's expertise in combining first- and third-party data, audience measurement and predictive analytics into MarketCast's research and insights offering.