Appcast Acquires Bayard Advertising
July 10, 2023
Appcast, a global leader in programmatic recruitment advertising technology, has acquired Bayard Advertising, a full-service recruitment marketing agency. The acquisition combines Appcast's programmatic technology with Bayard's search, social and hiring-event marketing capabilities to expand Appcast's recruitment marketing offerings and serve more than 2,000 customers across the U.S. and international markets.
- Buyers
- Appcast
- Targets
- Bayard Advertising
- Sellers
- Shamrock Capital
- Industry
- Marketing & Advertising
- Location
- New York, United States
- Transaction Type
- Buyout
Explore More
Related Acquisitions
-
Shamrock Capital Acquires Bayard Advertising
January 27, 2021
Marketing & Advertising
Los Angeles-based Shamrock Capital has acquired Bayard Advertising, a nearly 100-year-old, family-owned recruitment marketing agency. The acquisition will support Bayard's growth and expansion of its recruitment marketing, employer branding, programmatic media and analytics capabilities; terms were not disclosed.
-
StepStone Acquires Appcast
July 1, 2019
Cloud & SaaS
StepStone has acquired a majority stake in Appcast, a U.S.-based programmatic job advertising and recruitment ad tech provider. The acquisition brings Appcast’s Clickcast SaaS platform and programmatic capabilities into StepStone’s global job-board and recruitment technology portfolio, and follows prior investment in Appcast by Baird Capital.
-
MarketCast Acquires Phoenix Marketing International
March 24, 2022
Marketing & Advertising
MarketCast has acquired Phoenix Marketing International to strengthen its advertising effectiveness research and analytics capabilities. The deal adds Phoenix's Phoenix Brand Effect ad-testing platform and team to MarketCast's data-science and media research offerings, expanding its ability to measure and optimize ad performance for brand advertisers and media companies.
-
TapClicks Acquires AdStage
April 22, 2020
Marketing & Advertising
TapClicks has acquired AdStage, a cross-channel marketing analytics and campaign optimization provider, and will integrate AdStage’s team and technology into its unified TapClicks Marketing Operations Platform. The acquisition expands TapClicks’ marketing intelligence and optimization capabilities, allowing customers to leverage AdStage’s analytics, Automate rules and Report tools alongside TapClicks’ data aggregation and AI-driven analytics.
-
Imaginuity Acquires Beacon Advertising
November 8, 2022
Marketing & Advertising
Imaginuity, a Dallas-based integrated marketing agency, has acquired Beacon Advertising. The deal brings Beacon's team and co-founder Evan Meeks into Imaginuity and expands Imaginuity's talent and multi-location client base to support over 3,300 client locations across North America.
-
Novacap Acquires Cadent, LLC
August 9, 2023
Media & Entertainment
Novacap has acquired Cadent, LLC, a New York–based provider of converged TV advertising platform solutions, from funds managed by Lee Equity Partners. The transaction will see Novacap partner with Cadent’s management to accelerate growth and expand the company’s converged TV and audience-targeting capabilities across CTV, traditional TV and digital inventory.
Track M&A activity that matters to you
Get real-time deal alerts, build buyer lists with AI, and access our full acquisition database. Start your free trial today.