Phoenix Marketing International Acquires Communicus

August 4, 2021

Phoenix Marketing International has acquired research-based advertising consultancy Communicus to integrate Communicus’ longitudinal advertising measurement capabilities into Phoenix’s end-to-end advertising solutions. Phoenix MI, a portfolio company of private equity firm ZS Fund L.P., will fold Communicus’ System 1-based diagnostic and in-market campaign evaluation offerings into its product suite to enhance advertising and brand measurement services.

Buyers
Phoenix Marketing International, ZS Fund L.P.
Targets
Communicus
Location
Arizona, United States
Transaction Type
Buyout

Explore More

Related Acquisitions

Track M&A activity that matters to you

Get real-time deal alerts, build buyer lists with AI, and access our full acquisition database. Start your free trial today.