Cetera Financial Group Acquires BAR Financial LLC

Cetera Financial Group Acquires Voya Financial Advisors' Independent Financial Planning Channel

June 9, 2021

Financial Services

Cetera Financial Group completed the acquisition of certain assets related to the independent financial planning channel of Voya Financial Advisors, creating a new business, Cetera Wealth Partners, with approximately $37 billion of assets under administration. The deal retained the channel's management team and more than 90% of its financial professionals (and over 93% of the assets under administration), and brought over 130 employees from Voya to Cetera.

Cetera Acquires MAGIS Financial Partners

March 9, 2021

Financial Services

Cetera Financial Group has acquired MAGIS Financial Partners, a Philadelphia-area RIA managing roughly $490 million in client assets, and will transition MAGIS’s separate RIA onto the Cetera platform. The deal, which supports succession for MAGIS’s ownership group and aims to fuel growth for the firm’s producers led by President Steven Zimmerman, was not disclosed financially; MAGIS was previously owned by a Genstar portfolio company.

Cetera Financial Group Acquires Darnall Sikes Wealth Partners' Wealth Management Business

January 22, 2026

Financial Services

Cetera Financial Group has acquired the wealth management business of Darnall Sikes Wealth Partners, adding approximately $1.9 billion in client assets to its RIA model. The Darnall Sikes team — based in Louisiana with four locations and clients across more than 40 states — will join Avantax Planning Partners within Cetera's RIA channel, providing succession solutions for the firm's advisors and expanding Cetera's advisor network and AUM.

Genstar Capital Reinvests in Cetera Financial Group

December 21, 2023

Financial Services

Genstar Capital has completed an equity reinvestment in Cetera Financial Group, reaffirming its position as Cetera's majority investor and providing fresh capital to support the company's next phase of growth. The transaction enables Cetera to pursue its Wealth Hub strategy, continue strategic M&A and recruiting, and expand advisor and management ownership programs.

Cetera Financial Group Acquires Powell Financial Partners

August 3, 2023

Financial Services

Cetera Financial Group has acquired Powell Financial Partners, an independent wealth management firm based in Georgetown, Texas. The deal brings the three-person Powell team into the Cetera Wealth Partners community and supports succession planning, practice monetization, and continued service for the firm's retirement-focused clients.

Cetera Acquires Plains Wealth Management

January 29, 2026

Financial Services

Cetera Financial Group has completed the acquisition of Plains Wealth Management, a Houston-based independent wealth management practice that oversees approximately $400 million in client assets. The Plains team will join The Retirement Planning Group (TRPG), Cetera's employee-based RIA, expanding TRPG's footprint into the Houston market and providing the Plains team with growth and succession options.