Birks Group Acquires European Boutique's Watch and Jewellery Business

July 8, 2025

Birks Group Inc. completed the acquisition of the luxury watch and jewellery business of European Boutique (headquartered in Toronto) from the Sutkiewicz family for C$9,000,000, subject to customary adjustments. The deal includes a licensing agreement to operate the Canadian Diamonds Direct brand; Birks also amended debt facilities including a C$13.5 million incremental term loan from SLR Credit Solutions and a C$3.75 million loan from controlling shareholder Mangrove Holding S.A.

Buyers
Birks Group Inc.
Targets
European Boutique (watch and jewellery business)
Sellers
Sutkiewicz family (Eric Sutkiewicz, Lynn Sutkiewicz, Jordan Sutkiewicz, Michelle Ceresney)
Industry
Retail
Location
Ontario, Canada
Transaction Type
Buyout

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