Watches of Switzerland Group Acquires Majority Stake in Deutsch & Deutsch
January 29, 2026
The Watches of Switzerland Group has acquired an 88% stake in Texas-based luxury watch and jewelry retailer Deutsch & Deutsch, with an option to purchase the remaining share capital. The family-owned business operates four showrooms in El Paso, Laredo, McAllen and Victoria and generated combined FY2024 revenue of $67 million; the Deutsch family will remain involved in leadership following the transaction.
- Buyers
- Watches of Switzerland Group
- Targets
- Deutsch & Deutsch
- Sellers
- Deutsch family (Tad and Aladar Deutsch)
- Industry
- Retail
- Location
- Texas, United States
- Transaction Type
- Buyout
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