Vya Acquires Direct Options

September 29, 2020

Cincinnati-based marketing technology and services provider Vya has acquired Direct Options, a customer data management and analytics firm, to expand Vya's marketing resource management capabilities. The acquisition adds marketing data management and analytics to Vya's offering, enabling capability expansion and broader service delivery to utility and other enterprise clients.

Buyers
Vya
Targets
Direct Options
Location
Ohio, United States
Transaction Type
Buyout

Explore More

Related Acquisitions

Track M&A activity that matters to you

Get real-time deal alerts, build buyer lists with AI, and access our full acquisition database. Start your free trial today.