E-Commerce Acquisitions in Georgia

reCommerce, a Topspin Consumer Partners portfolio company, has acquired Firefly Buys, a full‑service e-commerce accelerator and Amazon seller. The deal expands reCommerce's marketplace capabilities and seller services, bringing Firefly's supply chain, listing optimization and Amazon expertise into the reCommerce platform.

HODINKEE, the New York–based watch media and commerce company, has acquired Crown & Caliber, a leading online pre-owned luxury watch retailer. The acquisition expands HODINKEE’s pre-owned and trade-in capabilities by combining Crown & Caliber’s operational expertise, in-house watchmaking, and marketplace technology with HODINKEE’s audience and commerce platform.

Enthusiast Auto Holdings (EAH) acquired a majority stake in Z1 Motorsports on November 3, 2020, in partnership with Z1 management. Z1, a Carrollton, Georgia–based direct-to-consumer e-commerce retailer of Nissan and Infiniti performance parts, will continue to be led by Founder and President Russell Floyd as EAH supports scaling through digital marketing, technology, and operations expertise.

Sterling Investment Partners’ portfolio company Belnick LLC has acquired Classroom Essentials Online, a distributor of value-oriented furniture serving retail, residential, commercial and institutional end markets. The acquisition expands Belnick’s direct-to-consumer product offering, creates cross-selling opportunities and cost synergies, and adds key Classroom Essentials management to Belnick’s team.