Marketing & Advertising Acquisitions in Canada

WeCommerce Operations Ltd., an indirect wholly owned subsidiary of Tiny Ltd., acquired all issued and outstanding shares of Repeat Inc. The deal supports WeCommerce’s strategy of building and acquiring e-commerce technology businesses; transaction terms were not disclosed. Repeat is an AI-driven retention marketing software application serving primarily enterprise e-commerce merchants.

Virtual, Inc. acquired inMotion DVS, Inc., an award-winning digital marketing agency headquartered in Ottawa, Canada, to expand its web, video, and digital marketing capabilities. Virtual also acquired DMI Consulting, a Massachusetts-based event production management firm, to strengthen strategic planning and on-site management support for client events.

Fulcrum Capital Partners made an investment in Creative Outdoor Advertising (COA), alongside multiple co-investors from Fulcrum’s Private Equity Fund VI limited partners. COA provides street furniture advertising across small and mid-sized municipalities throughout North America, and the investment is intended to support continued growth, new municipal partnerships, and acquisitions.

Brainlabs, a digital marketing agency, has acquired Canadian programmatic agency MediaNet to expand its North American footprint. The deal strengthens Brainlabs’ programmatic and dynamic creative capabilities and adds deeper expertise in Google’s MarTech stack, with MediaNet becoming a specialist branch supporting clients across North America.

SinglePoint Group International Inc. acquired PR Exchange Group of Companies Inc., a sales and marketing support firm focused on B2B revenue acceleration services. Under the agreement, the PR Exchange team will operate out of SinglePoint’s call centre in Toronto while continuing to do business under the PR Exchange brand.

LaSalle Capital and its portfolio company Gen3 Marketing acquired OPM Pros, an affiliate marketing agency based in Montreal, Quebec. The transaction combines two major affiliate marketing agencies in North America, with Gen3’s co-CEOs leading the combined business and OPM Pros’ co-founders joining senior management.