Marketing & Advertising Acquisitions in New Mexico

Dynata acquired Ameritest, a brand and advertising research consultancy, to add creative testing capabilities to its advertising solutions and Dynata Platform. The acquisition integrates Ameritest's proprietary creative-testing methodologies with Dynata's first-party data to help clients optimize messaging, audience targeting, and campaign effectiveness.

Hop-on, Inc. (OTC: HPNN) announced it has acquired Vertuoso, a content marketing and ad‑tech agency founded in 2017. The acquisition will integrate Vertuoso’s vertical storytelling, ad‑tech and content development capabilities into Hop‑on’s Digitalage decentralized social media and entertainment platform to enhance mobile‑first advertising, personalization and immersive ad formats (AR/VR).

Consumer51 has acquired Santa Fe-based web design and development firm Desert Elements Design, consolidating local marketing capabilities and expanding the buyer's presence in New Mexico. Desert Elements' founder, Molly Duncan, will remain involved as a member of Consumer51's advisory board as the combined group expands integrated marketing, web development and hosting services in the state.