Acquisitions in North Carolina in 2014

Showing 1 transactions.

  • Mandalay Digital Group Acquires Appia; Will Rebrand as Digital Turbine
    November 13, 2014
    Buyer
    Mandalay Digital Group, Inc. (Digital Turbine)
    Target
    Appia
    Seller
    Appia stockholders, Trident Capital, Venrock, DCM, Noro-Moseley Partners, Wakefield Group, Relay Ventures, TomorrowVentures
    Industry
    Marketing & Advertising
    Location
    North Carolina, United States
    Type
    Buyout

    Mandalay Digital Group, through its Digital Turbine business, agreed to acquire Appia, a leading independent mobile app install and user-acquisition network, in a stock-and-debt transaction announced November 13, 2014. The deal issues Appia stockholders equity in Mandalay (at $4.50 per share implied) and is intended to create a unified mobile app and advertising ecosystem, delivering revenue synergies and cost savings; Mandalay plans to change its name to Digital Turbine.

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