Operating Company Consumer

Avenir Collective

London, England, United Kingdom

Formerly known as Olsam Group, Olsam group, Olsam.

Avenir Collective is the rebranded continuation of Olsam, a London-based ecommerce aggregator/operator that acquires and scales DTC and marketplace brands across channels such as Amazon, expanding internationally.

Focus Areas
E-commerce aggregation, Marketplace (Amazon) seller operations, Consumer Brand / DTC / Ecommerce

Tracked deals

4

4 tracked deals across 2021-2023.

Recent pace

0

0 tracked deals announced in the last 12 months.

Deal mix

Buyout

4 buyout

Avenir Collective Acquisition Volume by Year

Last 3 years

Acquisition volume by year Annual acquisition counts for the last 3 years for Avenir Collective. 1 2021 2 2022 1 2023

Supporting Data

Recent Transactions

  • Olsam Group Acquires Dwarfs
    December 22, 2023
    Buyer
    Olsam Group
    Target
    Dwarfs
    Industry
    E-Commerce
    Location
    Netherlands
    Type
    Buyout

    London-based eCommerce platform Olsam Group has acquired Netherlands-based ecommerce aggregator Dwarfs to deepen its off-Amazon marketplace expertise and expand omni-channel capabilities. The combined business will be headquartered in London, pursue further acquisitions with an enlarged credit facility, and aims to leverage complementary capabilities (including Bol.com expertise) to drive geographic and channel expansion across Europe and North America.

  • Olsam Group Acquires Marketfleet
    April 30, 2022
    Buyer
    Olsam Group
    Target
    Marketfleet
    Industry
    E-Commerce
    Location
    California, United States
    Type
    Buyout

    London-based Amazon aggregator Olsam Group acquired Marketfleet, a US-based aggregator that owns ~11 outdoor-focused brands. The deal gives Olsam a stronger foothold in the outdoor-recreation category and brings Marketfleet's specialized Amazon, analytics, sourcing and product-design talent into Olsam's operations; Marketfleet founder Chris Friedland will depart to pursue other ventures.

  • Olsam Group Acquires Colapz
    March 9, 2022
    Buyer
    Olsam Group
    Target
    Colapz
    Industry
    Consumer Products
    Location
    England, United Kingdom
    Type
    Buyout

    Olsam Group, a UK-based eCommerce acquirer and operator, has completed the acquisition of Colapz, a UK camping and outdoor brand known for patented collapsible products. The deal brings Colapz's product design team into Olsam and positions the brand for global expansion across Amazon US, EU and Asian wholesale channels.

  • Olsam Group Acquires Flywheel Commerce
    December 13, 2021
    Buyer
    Olsam Group
    Target
    Flywheel Commerce
    Industry
    E-Commerce
    Location
    New York, United States
    Type
    Buyout

    London-based e-commerce aggregator Olsam Group has completed the acquisition of the assets of Flywheel Commerce, a US-based e-commerce aggregator. The deal will expand Olsam's footprint in North America and allow Flywheel's brands to continue operating in the US while leveraging Olsam's capabilities to grow them into the UK and EU.

Related Acquisition Pages

E-Commerce Buyers & Acquisitions 3 tracked deals by Avenir Collective. Consumer Products Buyers & Acquisitions 1 tracked deal by Avenir Collective. Acquisitions in California 1 tracked deal by Avenir Collective. Acquisitions in New York 1 tracked deal by Avenir Collective.

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