Operating Company Business Services

Xceed Foodservice Group

San Francisco, California, United States

Xceed Foodservice Group (“Xceed”) was created to invest in and partner with leading regional independent brokerage companies focused exclusively on the foodservice ecosystem. Through its partner brokerages, Xceed provides sales and marketing services to food suppliers seeking to grow their business in the complex and localized networks of the foodservice space.

Focus Areas
Foodservice brokerage, Regional market coverage, Food supplier sales and marketing representation

Tracked deals

3

3 tracked deals across 2024-2025.

Recent pace

1

1 tracked deal announced in the last 12 months.

Deal mix

Addon

3 addon

Xceed Foodservice Group Acquisition Volume by Year

Last 2 years

Acquisition volume by year Annual acquisition counts for the last 2 years for Xceed Foodservice Group. 1 2024 2 2025

Supporting Data

Recent Transactions

  • Xceed Foodservice Group Invests in Stillwater Provisions
    October 29, 2025
    Buyer
    Xceed Foodservice Group, San Francisco Equity Partners
    Target
    Stillwater Provisions
    Industry
    Food & Beverage
    Location
    United States
    Type
    Addon

    Xceed Foodservice Group, a portfolio company of San Francisco Equity Partners, has made an investment in Stillwater Provisions, expanding Xceed's coverage into the Mid‑Atlantic and increasing the platform’s footprint to 33 states. Management of Stillwater will continue to operate the business and retain significant equity; terms were not disclosed.

  • Xceed Foodservice Group Acquires Majority Stakes in Ritchie Marketing and Littler Brokerage
    April 15, 2025
    Buyer
    Xceed Foodservice Group, San Francisco Equity Partners
    Target
    Ritchie Marketing, Littler Brokerage
    Industry
    Food & Beverage
    Location
    United States
    Type
    Addon

    Xceed Foodservice Group, a portfolio company of San Francisco Equity Partners, made majority investments in Ritchie Marketing and Littler Brokerage to expand its foodservice brokerage platform footprint across the Midwest and Southeast. The transactions increase Xceed's coverage to 27 states; terms were not disclosed and the management teams will continue to operate their businesses with significant retained equity.

  • Xceed Foodservice Group Invests in Culinary Resources and Select Foodservice
    July 17, 2024
    Buyer
    Xceed Foodservice Group, San Francisco Equity Partners
    Target
    Culinary Resources, Select Foodservice
    Industry
    Food & Beverage
    Location
    United States
    Type
    Addon

    Xceed Foodservice Group, a platform backed by San Francisco Equity Partners, announced investments in two regional foodservice brokerages: Culinary Resources (Florida) and Select Foodservice (Tennessee). The transactions expand Xceed's geographic coverage and add local sales-and-marketing capabilities to its growing national brokerage platform; management teams retained significant equity and will continue to operate their businesses.

Related Acquisition Pages

Food & Beverage Buyers & Acquisitions 3 tracked deals by Xceed Foodservice Group.

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