Tracked deals
12
12 tracked deals across 2020-2026.
Consumer Products Buyers & Acquisitions in Michigan
Buyer mix
Mixed buyer set
10 pe · 6 strategic
Top trend
Volume peaked in 2026
3 tracked deals announced in 2026.
Primary Insight
What Stands Out
- VMG Partners pursued a minority growth investment in Stars + Honey, paired with plans to build new manufacturing capacity in Novi, Michigan.
- WellSpring Consumer Healthcare (via Avista Healthcare Partners) completed acquisitions of DerMend and Recticare from Ferndale Pharma Group, expanding therapeutic skincare and OTC offerings.
- Second Nature Brands acquired the Voortman cookie brand from J.M. Smucker, in an all-cash deal valued at about $305 million.
- Several buyers use acquisition as a distribution strategy—strengthening Midwest presence and cold-chain networks (Delaware Valley Floral Group + Rokay Floral) or scaling franchise and home-services growth (Evive Brands + Shine).
- Recurring deal framing centers on scaling: accelerating product development, expanding omnichannel/e-commerce distribution, and adding manufacturing or facilities to support growth plans.
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Top Buyers
Illustrative buyers pulled from tracked transactions on this page. This table is capped and intentionally non-exhaustive.
| Buyer | # Deals | Focus | Type |
|---|---|---|---|
| Abu Dhabi Investment Authority (ADIA) (via wholly-owned subsidiary) | 1 | Sovereign wealth fund of Abu Dhabi making long-term globa... | Investor |
| Aldine Capital Partners | 1 | Chicago-based private investment firm providing subordina... | PE |
| American Outdoor Brands, Inc. | 1 | Public company that designs, manufactures and distributes... | Strategic |
| Avista Healthcare Partners | 1 | Middle-market healthcare private equity firm focused on g... | PE |
| David Blatte | 1 | Industry executive and former CEO/Chairman of Quaker Pet ... | Strategic |
| Delaware Valley Floral Group, LLC | 1 | Wholesale importer and distributor of fresh flowers and f... | Strategic |
| Evive Brands | 1 | Platform of service-focused franchise companies providing... | Strategic (PE-backed) |
| Generation Growth Capital | 1 | Milwaukee-based private equity firm focused on lower midd... | PE |
| Highland Rim Capital, L.P. | 1 | Nashville-based private equity firm focused on partnering... | PE |
| I-deal Optics management | 1 | Existing management team of I-deal Optics that rolled equ... | Investor |
Acquisition Volume in Consumer Products in Michigan by Year
Last 7 years
Actual
Full-year estimate
Supporting Data
Recent Transactions
-
- Buyer
- VMG Partners
- Target
- Stars + Honey
- Industry
- Consumer Products
- Location
- Michigan, United States
- Type
- Growth capital
VMG Partners made a minority growth equity investment in collagen protein bar brand Stars + Honey to accelerate omnichannel expansion and product development. The funding will also support the buildout of a new 60,000-square-foot manufacturing facility in Novi, Michigan to scale nationally.
-
- Buyer
- Delaware Valley Floral Group, LLC
- Target
- Rokay Floral, Inc.
- Industry
- Consumer Products
- Location
- Michigan, United States
- Type
- Buyout
Delaware Valley Floral Group, LLC (DVFG) announced it will acquire Rokay Floral, Inc., a Michigan-based wholesale floral distributor. The deal adds two Rokay Floral locations in Novi and Battle Creek, strengthening DVFG’s Midwest presence and cold-chain distribution network.
-
January 12, 2026
- Buyer
- WellSpring Consumer Healthcare, Avista Healthcare Partners
- Target
- DerMend, Recticare
- Seller
- Ferndale Pharma Group
- Industry
- Consumer Products
- Location
- Michigan, United States
- Type
- Addon
WellSpring Consumer Healthcare, an Avista Healthcare Partners portfolio company, has acquired the DerMend and Recticare brands from Ferndale Pharma Group. The add-on expands WellSpring’s therapeutic skincare and OTC product portfolio and strengthens its omni-channel retail and e-commerce distribution; financial terms were not disclosed.
-
December 3, 2025
- Buyer
- The Riverside Company, Evive Brands
- Target
- Shine (Shine Window Cleaning)
- Industry
- Consumer Products
- Location
- Michigan, United States
- Type
- Addon
The Riverside Company has invested in Shine (Shine Window Cleaning), which will be integrated as an add-on to Riverside portfolio company Evive Brands. Shine, a Jenison, Michigan–headquartered franchisor operating over 75 territories across 20 states, will join Evive’s home-services platform to accelerate franchise growth and expand residential and commercial exterior services.
-
- Buyer
- Second Nature Brands
- Target
- Voortman (cookie brand and business)
- Seller
- The J.M. Smucker Co.
- Industry
- Consumer Products
- Location
- Michigan, United States
- Type
- Addon
Second Nature Brands agreed to acquire the Voortman cookie brand from The J.M. Smucker Co. in an all-cash transaction valued at approximately $305 million. The deal includes all Voortman trademarks and a leased manufacturing facility in Burlington, Ontario, with about 300 employees transitioning.
-
- Buyer
- Highland Rim Capital, L.P.
- Target
- I-deal Optics, Inc.
- Seller
- Main Street Capital Holdings, LLC
- Industry
- Consumer Products
- Location
- Michigan, United States
- Type
- Buyout
Highland Rim Capital, a Nashville-based private equity firm, has acquired I-deal Optics, a value-segment supplier and distributor of prescription eyewear and sunwear frames. The seller was Main Street Capital Holdings, which had owned I-deal Optics since 2015; terms were not disclosed. Highland Rim will take ownership as Main Street exits its investment after nearly nine years.
-
December 13, 2023
- Buyer
- Rubelmann Capital, David Blatte
- Target
- John A. Van Den Bosch Co.
- Seller
- Shareholders of John A. Van Den Bosch Co.
- Industry
- Consumer Products
- Location
- Michigan, United States
- Type
- Buyout
Rubelmann Capital, a middle-market private equity firm, has acquired John A. Van Den Bosch Co., a fifth-generation pet products distributor and manufacturer of Nature's Window wild bird seed. David Blatte, former CEO and Chairman of Quaker Pet Group and WorldWise Inc., partnered with Rubelmann and will serve as Chairman; current CEO Joel DeBruin will remain in place.
-
March 10, 2022
- Buyer
- American Outdoor Brands, Inc.
- Target
- Grilla Grills
- Seller
- Grilla Grills (privately owned; founders/owners Dave Shidler and Mark Graham)
- Industry
- Consumer Products
- Location
- Michigan, United States
- Type
- Buyout
American Outdoor Brands, a publicly traded outdoor-products company, agreed to acquire privately owned Grilla Grills for $27 million in cash (approximately $24 million after tax benefit). The acquisition gives American Outdoor Brands a direct-to-consumer barbecue brand and entry into the U.S. barbecue grill market to expand its outdoor lifestyle product category.
-
February 1, 2022
- Buyer
- Generation Growth Capital, Aldine Capital Partners, Tod Quiring
- Target
- Killer Instinct, Inc.
- Seller
- Tod Quiring
- Industry
- Consumer Products
- Location
- Michigan, United States
- Type
- Buyout
Generation Growth Capital, with an investment from Aldine Capital Partners and participation from former majority shareholder Tod Quiring, acquired Killer Instinct, a Frankenmuth, Michigan-based maker of crossbows and archery accessories. The private-equity backed deal will support Killer Instinct’s growth plans including product innovation, additional product lines and potential near‑term acquisitions.
-
December 22, 2021
- Buyer
- Main Street Capital Holdings, LLC, I-deal Optics management
- Target
- I-deal Optics, Inc.
- Industry
- Consumer Products
- Location
- Michigan, United States
- Type
- Recapitalization
Main Street Capital Holdings, LLC completed a recapitalization of its portfolio company I-deal Optics, Inc. in partnership with the company's management to provide liquidity and support continued growth. I-deal Optics is a wholesale supplier of prescription eyeglass frames with national reach and a diverse brand portfolio.
-
June 23, 2021
- Buyer
- PlayMonster LLC
- Target
- Ann Williams Group
- Industry
- Consumer Products
- Location
- Michigan, United States
- Type
- Buyout
PlayMonster LLC has acquired Michigan-based Ann Williams Group, a manufacturer of craft and activity kits including brands such as Craft-tastic, Loopdedoo, Loopdeloom, Craft Crush and Sticker & Chill. The acquisition expands PlayMonster's craft and activity product portfolio and complements its existing activity brands and retail distribution relationships.
-
- Buyer
- L Catterton, Abu Dhabi Investment Authority (ADIA) (via wholly-owned subsidiary), Mubadala Investment Company, StepStone Group, Inc.
- Target
- Truck Hero, Inc.
- Seller
- Existing shareholders (including CCMP Capital)
- Industry
- Consumer Products
- Location
- Michigan, United States
- Type
- Buyout
A consortium led by consumer-focused private equity firm L Catterton — including a wholly owned subsidiary of the Abu Dhabi Investment Authority (ADIA), Mubadala Investment Company and StepStone Group — has agreed to acquire a controlling interest in Truck Hero, Inc. CCMP Capital and Truck Hero founder/CEO Bill Reminder will remain meaningful investors. Truck Hero, headquartered in Ann Arbor, Michigan, is a leading manufacturer and marketer of branded aftermarket truck and Jeep accessories and operates the direct-to-consumer site RealTruck.com; the deal was expected to close in Q1 2021.
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Frequently Asked Questions
What types of consumer products acquisitions are shown for Michigan?
The page highlights acquisitions and investments across consumer product subsectors such as snacks/food brands, floral distribution, therapeutic skincare/OTC, outdoor and home services, and consumer pet or activity products.
Which Michigan-related growth plans appear in the deals?
Several deals connect to expansion tied to Michigan operations—for example, building new manufacturing capacity in Novi for Stars + Honey, and strengthening distribution networks through additional Michigan locations for floral distribution.
Are there minority investments as well as full acquisitions?
Yes. For example, VMG Partners made a minority growth equity investment in Stars + Honey (not a full acquisition).
Do the deals include branding and distribution expansion?
Many do. Examples include WellSpring Consumer Healthcare adding therapeutic brands to an OTC portfolio, Second Nature Brands adding the Voortman trademarks and business, and Evive Brands integrating Shine into its home-services platform to accelerate franchise growth.
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