PepsiCo Invests $550M in Celsius Holdings and Signs Long-Term Distribution Deal
August 1, 2022
PepsiCo will invest $550 million in Celsius Holdings via convertible preferred stock (approximately an 8.5% as-converted stake) and will nominate a director to Celsius' board. The agreement also establishes PepsiCo as Celsius' preferred global distribution partner and transitions U.S. distribution to PepsiCo starting August 1, 2022.
- Buyers
- PepsiCo
- Targets
- Celsius Holdings
- Industry
- Food & Beverage
- Location
- Florida, United States
- Transaction Type
- Growth capital
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