PepsiCo Invests $550M in Celsius Holdings and Signs Long-Term Distribution Deal

August 1, 2022

PepsiCo will invest $550 million in Celsius Holdings via convertible preferred stock (approximately an 8.5% as-converted stake) and will nominate a director to Celsius' board. The agreement also establishes PepsiCo as Celsius' preferred global distribution partner and transitions U.S. distribution to PepsiCo starting August 1, 2022.

Buyers
PepsiCo
Targets
Celsius Holdings
Industry
Food & Beverage
Location
Florida, United States
Transaction Type
Growth capital

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