Celsius Holdings Acquires Alani Nu

February 20, 2025

Celsius Holdings, Inc. completed the acquisition of Alani Nutrition LLC (Alani Nu) for $1.8 billion (including $150 million of tax assets) — a net purchase price of $1.65 billion comprised of cash and newly issued Celsius stock. The deal combines two scaled better‑for‑you energy/functional beverage brands to expand Celsius’ product portfolio, female-focused consumer reach and distribution footprint; Alani Nu will operate within Celsius and key founders/owners will remain as advisors.

Buyers
Celsius Holdings, Inc.
Targets
Alani Nutrition LLC (Alani Nu)
Sellers
Katy Schneider, Haydn Schneider, Max Clemons, Trey Steiger, Congo Brands
Industry
Food & Beverage
Location
Kentucky, United States
Transaction Type
Buyout

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