Celsius Holdings Acquires Alani Nu
February 20, 2025
Celsius Holdings, Inc. completed the acquisition of Alani Nutrition LLC (Alani Nu) for $1.8 billion (including $150 million of tax assets) — a net purchase price of $1.65 billion comprised of cash and newly issued Celsius stock. The deal combines two scaled better‑for‑you energy/functional beverage brands to expand Celsius’ product portfolio, female-focused consumer reach and distribution footprint; Alani Nu will operate within Celsius and key founders/owners will remain as advisors.
- Buyers
- Celsius Holdings, Inc.
- Targets
- Alani Nutrition LLC (Alani Nu)
- Sellers
- Katy Schneider, Haydn Schneider, Max Clemons, Trey Steiger, Congo Brands
- Industry
- Food & Beverage
- Location
- Kentucky, United States
- Transaction Type
- Buyout
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