Acosta Group Acquires CROSSMARK and Product Connections from WIS International
July 16, 2024
Acosta Group has completed the acquisition of CROSSMARK and Product Connections from WIS International, bringing both agencies into its collective of retail, sales and marketing businesses. The deal expands Acosta's retail execution, sampling/demonstration and marketing capabilities and increases its global retail coverage and analytics capabilities.
- Buyers
- Acosta Group
- Targets
- CROSSMARK, Product Connections
- Sellers
- WIS International
- Industry
- Marketing & Advertising
- Location
- United States
- Transaction Type
- Buyout
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