Ballast Point Ventures Leads Series B Investment in Keen Decision Systems

August 18, 2022

Keen Decision Systems closed a Series B financing led by Ballast Point Ventures IV, with Cascadia Capital advising. The growth capital will accelerate development and commercial expansion of Keen’s predictive analytics marketing-mix SaaS platform that helps brand marketers optimize online and offline marketing investments.

Buyers
Ballast Point Ventures
Targets
Keen Decision Systems
Industry
Data & Analytics
Location
North Carolina, United States
Transaction Type
Growth capital

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