Baird Capital Takes Majority Stake in R2integrated
September 15, 2016
Baird Capital has made a majority investment in R2integrated (R2i), a national digital marketing and marketing-cloud agency; R2i senior management will retain a substantial equity stake and terms were not disclosed. The capital will fund R2i's growth plans — expanding geographically, deepening marketing-cloud capabilities across partners like Adobe, Sitecore and Acquia, and pursuing organic growth and acquisitions — and Baird will place operating partners and principals on the board.
- Buyers
- Baird Capital
- Targets
- R2integrated (R2i)
- Industry
- Marketing & Advertising
- Location
- Maryland, United States
- Transaction Type
- Buyout
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