Marketing & Advertising Acquisitions in 2016

Baird Capital has made a majority investment in R2integrated (R2i), a national digital marketing and marketing-cloud agency; R2i senior management will retain a substantial equity stake and terms were not disclosed. The capital will fund R2i's growth plans — expanding geographically, deepening marketing-cloud capabilities across partners like Adobe, Sitecore and Acquia, and pursuing organic growth and acquisitions — and Baird will place operating partners and principals on the board.

Local Marketing Solutions Group, Inc. (LMSG) has acquired KMA One to expand its sales and marketing support capabilities, including lead generation, telemarketing, territory development and sales enablement. The founders of KMA One, Meryl McKenna and Keith Manning, will remain with the business, which will continue to operate as a stand‑alone brand supporting LMSG companies such as JGSullivan Interactive, DuFour Advertising and WeblyGuys. Auctus Capital Partners acted as exclusive advisor on the transaction.

Pactera Technology International Ltd. has acquired New York–based digital agency Blue Fountain Media to expand its digital services and complement its technology offerings. The deal brings Blue Fountain Media's team of over 200 digital strategists, designers and developers into Pactera's global delivery network; financial terms were not disclosed.