National CineMedia to acquire Captivate Holdings LLC for $275 million
August 11, 2026
National CineMedia, Inc. (NCM) entered into a definitive agreement to acquire Captivate Holdings LLC for an enterprise value of $275 million. The deal combines NCM’s U.S. cinema advertising network with Captivate’s digital video elevator and lobby advertising footprint across office and residential buildings.
- Buyers
- National CineMedia, Inc.
- Targets
- Captivate Holdings LLC
- Sellers
- Generation Partners
- Industry
- Marketing & Advertising
- Location
- United States
- Transaction Type
- Buyout
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