National CineMedia to acquire Captivate Holdings LLC for $275 million

August 11, 2026

National CineMedia, Inc. (NCM) entered into a definitive agreement to acquire Captivate Holdings LLC for an enterprise value of $275 million. The deal combines NCM’s U.S. cinema advertising network with Captivate’s digital video elevator and lobby advertising footprint across office and residential buildings.

Buyers
National CineMedia, Inc.
Targets
Captivate Holdings LLC
Sellers
Generation Partners
Location
United States
Transaction Type
Buyout

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