Lippincott to Acquire Athletics to Expand Digital and AI Brand Capabilities
October 6, 2026
Lippincott, a global brand, experience, and marketing consultancy, agreed to acquire Athletics, a New York brand and innovation studio known for digital experiences, creative technology, and proprietary AI software (Sesame). The transaction is expected to close on November 2, 2026, and Athletics’s ~25 employees will join Lippincott while continuing to operate from its Brooklyn office.
- Buyers
- Lippincott
- Targets
- Athletics
- Industry
- Marketing & Advertising
- Location
- New York, United States
- Transaction Type
- Buyout
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