Tracked deals
1735
1735 tracked deals across 2001-2026.
Top Marketing & Advertising Acquirers (2001-2026)
Buyer mix
Strategic-led
1500 strategic · 654 pe
Top trend
Volume peaked in 2022
312 tracked deals announced in 2022.
Primary Insight
What Stands Out
- Buyers span specialized marketing tech and broader communications/agency platforms, including Perion (Perion Network Ltd.), I Squared Capital, Vested, RKD Group, and Clario Group.
- Deal themes include in-store retail media expansion (Perion acquiring PRN) and public affairs/regulatory communications capability building (Vested acquiring Watermark).
- Technology and analytics are recurring: Brunner acquired AdSkate; Element Three acquired Sextant to support distribution/dealer-network optimization.
- Geographic activity clusters around the U.S., with notable international deals including Australia (oOh!media) and Spain (AI Digital’s Barcelona acquisition).
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Top Buyers
Illustrative buyers pulled from tracked transactions on this page. This table is capped and intentionally non-exhaustive.
| Buyer | # Deals | Focus | Type |
|---|---|---|---|
| Mountaingate Capital | 25 | Growth-focused private equity firm that partners with fou... | PE |
| LDC | 21 | UK-based growth and mid-market private equity investor (p... | PE |
| WPP | 15 | Global advertising and communications holding company; pr... | Strategic |
| Trinity Hunt Partners | 13 | Growth-oriented private equity firm focused on building l... | PE |
| H.I.G. Capital | 12 | Global private equity and alternative assets investment f... | PE |
| Stagwell | 11 | Global marketing and communications network that combines... | Strategic |
| Accenture | 10 | Global professional services company offering strategy, c... | Strategic |
| O2 Investment Partners | 9 | Midwestern private equity firm investing in lower-middle-... | PE |
| Publicis Groupe | 9 | Global communications and advertising group offering crea... | Strategic |
| Ruder Finn | 9 | Global integrated communications and marketing agency pro... | Strategic |
Acquisition Volume in Marketing & Advertising by Year
Last 10 years
Actual
Full-year estimate
Supporting Data
Recent Transactions
-
October 13, 2026
- Buyer
- Hawke Media
- Target
- Rocket55
- Seller
- Steven Ayres (Founder of Rocket55)
- Industry
- Marketing & Advertising
- Location
- Minnesota, United States
- Type
- Buyout
Hawke Media announced the acquisition of Rocket55, a Minneapolis-based full-service digital marketing agency. The deal expands Hawke Media’s Midwest presence and adds Rocket55’s capabilities in SEO, paid media, web development, RevOps, and digital strategy to Hawke Media’s national, full-service marketing platform.
-
- Buyer
- SAMY
- Target
- Get Engaged
- Industry
- Marketing & Advertising
- Location
- Georgia, United States
- Type
- Buyout
Get Engaged joined SAMY in a combination that creates a global social-first influencer and creator marketing organization. Get Engaged will serve as a major platform for SAMY's U.S. expansion, while its founders, leadership team, culture, and operating approach will remain in place.
-
October 12, 2026
- Buyer
- Spartan Marketing
- Target
- Notion Design Group
- Industry
- Marketing & Advertising
- Location
- Florida, United States
- Type
- Buyout
Spartan Marketing acquired Notion Design Group, a website design and development firm, in a transaction that closed in July. The acquisition establishes a dedicated website design and development division at Spartan Marketing, expanding its services and allowing clients to manage website work and marketing through one provider.
-
October 9, 2026
- Buyer
- pubX
- Target
- Compliant
- Industry
- Marketing & Advertising
- Type
- Addon
pubX raised a $5 million Series A led by Chicago Ventures and acquired media quality and governance company Compliant. Compliant will retain its name and operate as a pubX company, with Jamie Barnard leading global demand growth at pubX.
-
- Buyer
- A2Z Cust2Mate Solutions
- Target
- Hedia
- Industry
- Marketing & Advertising
- Location
- Israel
- Type
- Buyout
A2Z Cust2Mate Solutions completed the acquisition of Hedia, an Israeli retail media company with about $20 million in audited fiscal 2025 revenue. The deal combines Hedia’s advertiser relationships and retail media execution with A2Z Cust2Mate’s smart carts, digital retail media inventory, shopper data, and measurement infrastructure to build an integrated retail media campaign platform.
-
October 7, 2026
- Buyer
- Chemistry
- Target
- Colossus
- Industry
- Marketing & Advertising
- Location
- Massachusetts, United States
- Type
- Buyout
Independent agency Chemistry acquired Boston-based creative agency Colossus. The deal adds Colossus’ creative and design team to Chemistry’s integrated agency platform and establishes Chemistry Boston as its fifth U.S. office, strengthening Chemistry’s design capabilities.
-
- Buyer
- Lippincott
- Target
- Athletics
- Industry
- Marketing & Advertising
- Location
- New York, United States
- Type
- Buyout
Lippincott, a global brand, experience, and marketing consultancy, agreed to acquire Athletics, a New York brand and innovation studio known for digital experiences, creative technology, and proprietary AI software (Sesame). The transaction is expected to close on November 2, 2026, and Athletics’s ~25 employees will join Lippincott while continuing to operate from its Brooklyn office.
-
October 1, 2026
- Buyer
- Manna Tree
- Target
- Zambezi
- Industry
- Marketing & Advertising
- Location
- United States
- Type
- Growth capital
Manna Tree, a health & wellness-focused private equity firm, announced a majority investment in Zambezi, an independent creative agency known for brand-building and breakthrough consumer campaigns. The parties did not disclose deal terms, and Zambezi will continue operating independently under its existing leadership team.
-
September 24, 2026
- Buyer
- Granite
- Target
- Right Hat
- Industry
- Marketing & Advertising
- Location
- United States
- Type
- Addon
Granite, a global independent digital agency, announced its acquisition of Right Hat, a US-based branding and design agency focused on professional services firms and other B2B enterprises. The deal combines Right Hat’s brand strategy and creative expertise with Granite’s engineering, data, and AI capabilities to provide an integrated brand and digital offering.
-
September 22, 2026
- Buyer
- Common Thread Collective
- Target
- TBAR Partners
- Industry
- Marketing & Advertising
- Location
- United States
- Type
- Buyout
Common Thread Collective (CTC), a growth agency for direct-to-consumer e-commerce brands backed by The Acacia Group, acquired TBAR Partners, an official TikTok Shop Agency Partner. The deal adds TBAR’s creator network and TikTok Shop management capabilities—creator-led content, storefront management, and performance advertising—to CTC’s data-driven marketing and financial planning platform.
-
September 21, 2026
- Buyer
- TILT Story
- Target
- LionShare, Inc.
- Seller
- LionShare founder Laura Lee Jones (transitioning roles)
- Industry
- Marketing & Advertising
- Location
- United States
- Type
- Buyout
TILT Story merged with LionShare, adding LionShare’s Kansas City-based healthcare CRM and data-driven marketing automation capabilities to TILT Story’s growing healthcare marketing platform. LionShare will continue operating under its own name and team, with President Sara Dykes leading day-to-day operations, while founder Laura Lee Jones transitions to Founder and Executive Advisor and joins the board. Financial terms were not disclosed.
-
- Buyer
- Taboola
- Target
- Dianomi
- Industry
- Marketing & Advertising
- Location
- United Kingdom
- Type
- Buyout
Taboola has agreed to acquire Dianomi, a digital advertising company focused on premium business, finance and lifestyle audiences. The deal is expected to close before the end of 2026, subject to customary regulatory approvals and Dianomi shareholder approval. Taboola plans to combine Dianomi’s advertiser and publisher relationships with its Realize performance advertising platform, which uses first-party data and AI, with a particular focus on strengthening Taboola’s financial advertising position.
-
September 18, 2026
- Buyer
- National CineMedia, Inc.
- Target
- Captivate Holdings LLC
- Industry
- Marketing & Advertising
- Location
- United States
- Type
- Buyout
National CineMedia completed its $275 million acquisition of Captivate Holdings, combining NCM’s cinema advertising platform with Captivate’s office and residential digital video network. The transaction closed on September 18, following regulatory approval and customary closing conditions.
-
September 9, 2026
- Buyer
- H.I.G. Capital
- Target
- Click Here Digital
- Industry
- Marketing & Advertising
- Location
- Louisiana, United States
- Type
- Growth capital
H.I.G. Capital (via an affiliate) completed a significant investment in Click Here Digital, a technology-enabled performance marketing agency. The investment is intended to help Click Here grow its team and capabilities, deepen customer relationships, and invest further in its ClickIQ platform.
-
- Buyer
- Dustin Batson, Cowart Awards
- Target
- ColorLab
- Seller
- TPM
- Industry
- Marketing & Advertising
- Location
- South Carolina, United States
- Type
- Buyout
TPM sold ColorLab through a management-led acquisition, with longtime ColorLab Vice President Dustin Batson acquiring ownership and continuing to lead the business. Cowart Awards backs Batson, while ColorLab will operate independently, maintaining its team and customer-facing capabilities.
-
August 26, 2026
- Buyer
- Perion (Perion Network Ltd.)
- Target
- PRN
- Industry
- Marketing & Advertising
- Location
- Israel
- Type
- Buyout
Perion (NASDAQ & TASE: PERI) announced it has acquired PRN, an in-store retail media company, for up to $12 million in cash paid at closing. The acquisition adds exclusive, multi-year in-store inventory across thousands of retail locations and is expected to be accretive following closing.
-
- Buyer
- National CineMedia, Inc.
- Target
- Captivate Holdings LLC
- Seller
- Generation Partners
- Industry
- Marketing & Advertising
- Location
- United States
- Type
- Buyout
National CineMedia, Inc. (NCM) entered into a definitive agreement to acquire Captivate Holdings LLC for an enterprise value of $275 million. The deal combines NCM’s U.S. cinema advertising network with Captivate’s digital video elevator and lobby advertising footprint across office and residential buildings.
-
- Buyer
- I Squared Capital
- Target
- oOh!media Limited
- Industry
- Marketing & Advertising
- Location
- New South Wales, Australia
- Type
- Buyout
I Squared Capital entered into a Scheme Implementation Agreement to acquire Australian out-of-home advertising company oOh!media Limited in a deal implying an enterprise value of about A$1.04 billion. Under the proposed transaction, oOh!media shareholders will receive A$1.70 in cash per share, with completion expected in Q4 2026 subject to customary approvals and conditions.
-
August 6, 2026
- Buyer
- Vested
- Target
- Watermark
- Seller
- Zack Condry
- Industry
- Marketing & Advertising
- Location
- District of Columbia, United States
- Type
- Addon
Vested, a financial services communications and marketing agency, announced the acquisition of Watermark, a Washington, D.C.-based public affairs and special situations firm founded by Zack Condry. The deal integrates Watermark’s public affairs, regulatory communications, crisis response, and investor relations capabilities into Vested and expands its Washington, D.C. footprint.
-
July 31, 2026
- Buyer
- WealthReach
- Target
- AdvisorRankings
- Seller
- Brent Carnduff
- Industry
- Marketing & Advertising
- Type
- Buyout
WealthReach, an AI-powered organic growth platform for registered investment advisors, announced it has acquired AdvisorRankings. The deal brings advisor-specific SEO and AI search optimization expertise in-house and will add a done-for-you offering to WealthReach’s existing advisor website and organic growth engines.
-
July 29, 2026
- Buyer
- Element Three
- Target
- Sextant
- Seller
- Sextant
- Industry
- Marketing & Advertising
- Location
- Colorado, United States
- Type
- Buyout
Element Three acquired Sextant, a dealer-network analytics and software firm, in a transaction that closed July 6, 2026. Sextant’s proprietary data and analytics platform helps manufacturers and field teams optimize dealer networks and improve dealer performance, while Element Three is a B2B2X marketing agency focused on go-to-market strategy for complex distribution networks.
-
July 27, 2026
- Buyer
- RKD Group
- Target
- Whiteboard
- Industry
- Marketing & Advertising
- Location
- Tennessee, United States
- Type
- Buyout
RKD Group, a North American fundraising and marketing services firm, announced its acquisition of Whiteboard, an award-winning creative agency. The deal is effective immediately, with Whiteboard continuing to operate under its brand while its co-founders take leadership roles within RKD.
-
July 24, 2026
- Buyer
- GR0
- Target
- Ultimate Deployment
- Industry
- Marketing & Advertising
- Location
- California, United States
- Type
- Buyout
GR0, a Los Angeles digital marketing agency, announced plans to acquire Ultimate Deployment and launch GR0 AI, a new company that builds and deploys AI revenue systems for DTC and ecommerce brands. The acquisition is expected to close this quarter, subject to definitive agreements, with financial terms not disclosed.
-
- Buyer
- AI Digital
- Target
- Barcelona-based creative agency (name not disclosed)
- Industry
- Marketing & Advertising
- Location
- Spain
- Type
- Addon
AI Digital has acquired a Barcelona-based creative agency to expand the design and art direction capabilities of its AI Creative Studio. The acquired agency’s name and deal terms were not disclosed, and the studio will operate as an always-available production partner for AI Digital’s brand and agency clients.
-
July 17, 2026
- Buyer
- Meet The People (MTP)
- Target
- The LOOMIS Agency, iluminere
- Industry
- Marketing & Advertising
- Location
- Texas, United States
- Type
- Buyout
Meet The People (MTP), an advertising holding company for big and mid-sized clients, announced its expansion into the South with the acquisition of The LOOMIS Agency and its digital marketing arm, iluminere. The deal is intended to strengthen MTP’s brand and digital marketing capabilities and establish Dallas as a hub for growth across the region, growing the group to 12 brands and over 850 employees across North America.
-
July 17, 2026
- Buyer
- Brunner
- Target
- AdSkate
- Industry
- Marketing & Advertising
- Location
- Pennsylvania, United States
- Type
- Buyout
Brunner, an independent integrated marketing agency headquartered in Pittsburgh, announced its acquisition of AdSkate, an AI-powered creative analytics and marketing intelligence platform. The deal will integrate AdSkate’s technology, talent, and product expertise into Brunner’s marketing intelligence solutions to enhance creative testing, predictive performance modeling, audience insights, and AI-enabled campaign optimization.
-
July 14, 2026
- Buyer
- Clario Group
- Target
- Ted Miller Group (TMG)
- Seller
- Ted Miller
- Industry
- Marketing & Advertising
- Location
- Florida, United States
- Type
- Addon
Clario Group, a global integrated communications and advisory firm, announced the acquisition of Ted Miller Group (TMG), a Miami-founded boutique PR agency. The deal expands Clario’s integrated communications capabilities by adding TMG’s technology-focused PR expertise, media relationships, and strategic storytelling/client roster.
-
- Buyer
- Madrivo, Benevolent Generation (BenGen)
- Target
- MoneyGeek
- Industry
- Marketing & Advertising
- Location
- California, United States
- Type
- Buyout
Madrivo, a performance marketing platform and part of Benevolent Generation, announced its acquisition of MoneyGeek, a digital insurance comparison and personal finance company. The deal combines MoneyGeek’s editorial content and proprietary data with Madrivo’s marketing platform and distribution capabilities to expand consumer discovery across channels, including AI-powered search initiatives.
-
- Buyer
- FINN Partners
- Target
- Honner
- Industry
- Marketing & Advertising
- Location
- New South Wales, Australia
- Type
- Buyout
FINN Partners has acquired Honner, a Sydney-based financial and corporate communications agency with about 25 employees. The deal expands FINN’s Asia Pacific footprint in Australia and strengthens its financial services marketing and communications capabilities across the region.
-
July 7, 2026
- Buyer
- Banzai International
- Target
- ConnectAndSell
- Industry
- Marketing & Advertising
- Type
- Buyout
Banzai International completed its previously announced acquisition of substantially all assets of ConnectAndSell for $13.2 million. ConnectAndSell provides an AI sales acceleration platform used by about 250 B2B organizations and facilitates millions of live customer conversations annually.
-
July 1, 2026
- Buyer
- Moburst
- Target
- Hyperzon
- Industry
- Marketing & Advertising
- Location
- Bulgaria
- Type
- Addon
Moburst, a digital marketing and AI-powered solutions agency, announced its acquisition of Hyperzon, a full-scale Amazon marketing agency. The deal will operate Hyperzon as “Hyperzon by Moburst,” expanding Moburst’s dedicated Amazon marketplace capabilities for product listing optimization, content/creative, storefront management, media buying, and performance improvement.
-
- Buyer
- Martis Capital Management, LLC
- Target
- Deerfield Group
- Industry
- Marketing & Advertising
- Location
- United States
- Type
- Buyout
Martis Capital Management acquired a majority equity stake in Deerfield Group, a healthcare marketing, communications, media, and technology agency focused on healthcare and life sciences clients. The investment is intended to accelerate Deerfield’s capability expansion, including deeper AI-enabled technology solutions and continued development of its service offerings, while founders and management retain significant ownership.
-
June 30, 2026
- Buyer
- Midwest Direct
- Target
- Patton-Kiehl Group, Inc.
- Industry
- Marketing & Advertising
- Location
- Virginia, United States
- Type
- Buyout
Midwest Direct acquired Patton-Kiehl Group, Inc., a direct mail and marketing support services provider based in Woodford, Virginia. The acquisition closed on June 30, 2026, with Generational Group Capital Markets serving as the transaction advisor.
-
- Buyer
- Yes&
- Target
- Modo Modo
- Seller
- Moira Vetter
- Industry
- Marketing & Advertising
- Location
- Georgia, United States
- Type
- Addon
Yes& announced it has acquired Modo Modo, a B2B-focused agency based in Atlanta. The acquisition expands Yes&’s capabilities in B2B branding, strategic marketing, sales enablement, and omnichannel media while deepening its Atlanta presence.
-
June 23, 2026
- Buyer
- Walmart Inc.
- Target
- Vibe.co
- Industry
- Marketing & Advertising
- Location
- Arkansas, United States
- Type
- Buyout
Walmart has completed its acquisition of Vibe.co, a self-service connected TV (CTV) advertising platform. The deal expands Walmart Connect’s advertising business by combining Vibe.co’s self-serve streaming TV tools with Walmart’s closed-loop, omnichannel commerce media capabilities.
-
June 23, 2026
- Buyer
- Infinite
- Target
- Greentarget UK (Greentarget UK, GT)
- Industry
- Marketing & Advertising
- Location
- United Kingdom
- Type
- Addon
International communications and reputation management firm Infinite announced its acquisition of Greentarget UK, a specialist financial and professional services communications agency based in London. The deal more than doubles Infinite’s London footprint and follows Infinite’s recent acquisition of Dukas Linden Public Relations to build a transatlantic strategic communications platform across the US, UK, and broader Europe.
-
June 18, 2026
- Buyer
- Scorpion
- Target
- 1SEO Digital Agency
- Seller
- Skyharbor Capital Partners
- Industry
- Marketing & Advertising
- Location
- Pennsylvania, United States
- Type
- Buyout
Scorpion, a provider of digital marketing and technology solutions for local businesses, announced it acquired 1SEO Digital Agency, a Philadelphia-based marketing agency founded in 2009. 1SEO clients are expected to gain access to Scorpion’s RevenueMAX platform and exclusive technology partnerships and integrations, with 1SEO’s CEO BJ Bergey continuing with the combined company.
-
June 15, 2026
- Buyer
- Residence
- Target
- GateMaker
- Industry
- Marketing & Advertising
- Location
- California, United States
- Type
- Addon
Residence, a network of creative companies headquartered in Los Angeles, added GateMaker, a 360° influencer marketing agency. Residence will provide resources and shared services while GateMaker keeps its brand, talent, and creative edge.
-
- Buyer
- Havas
- Target
- Archrival
- Industry
- Marketing & Advertising
- Location
- United States
- Type
- Buyout
Havas announced it has acquired a majority stake in Archrival, a U.S.-based youth culture and experiential activation agency. The deal is intended to accelerate Havas Play’s expansion in North America and strengthen capabilities in sports marketing, creator engagement, and brand experiences, including using Havas’ Converged.AI operating system.
-
June 11, 2026
- Buyer
- Factua
- Target
- Intelsio
- Industry
- Marketing & Advertising
- Location
- New Jersey, United States
- Type
- Buyout
Factua acquired Intelsio, a performance marketing and customer acquisition agency with more than a decade of experience serving leading consumer brands. The deal combines Intelsio’s affiliate/partner, pay-per-call, and lead-generation expertise with Factua’s AI-powered marketing platform and data/identity infrastructure. Financial terms were not disclosed, and Intelsio’s leadership and team are expected to remain in place serving existing clients.
-
June 11, 2026
- Buyer
- Fernando Sánchez Servitje
- Target
- Legion Advertising LLC
- Industry
- Marketing & Advertising
- Location
- United States
- Type
- Buyout
Fernando Sánchez Servitje has acquired Legion Advertising LLC and now serves as its sole owner and CEO. The agency is positioning for expanded growth across U.S. Hispanic and cross-border (U.S.–Latin America) markets using a streamlined, integrated strategy/creative/execution model.
-
- Buyer
- Mile Marker
- Target
- LIFT
- Industry
- Marketing & Advertising
- Location
- United States
- Type
- Buyout
Mile Marker, a modern omnichannel media agency, announced the acquisition of LIFT, a performance content and creative agency. The deal aims to integrate media, content, technology, and data into a unified system to drive measurable marketing outcomes across the customer journey.
-
June 10, 2026
- Buyer
- Accenture, Accenture Song
- Target
- Whalar
- Seller
- Whalar Group
- Industry
- Marketing & Advertising
- Location
- New York, United States
- Type
- Buyout
Accenture Song has agreed to acquire creator and social agency Whalar from Whalar Group. The deal is intended to expand Accenture Song’s creator economy capabilities, helping brands connect social commerce, AI-driven discovery, and customer experiences. Financial terms were not disclosed, and completion remains subject to customary closing conditions.
-
June 10, 2026
- Buyer
- KNB Communications, Sōvyn
- Target
- Roketto
- Industry
- Marketing & Advertising
- Location
- British Columbia, Canada
- Type
- Buyout
KNB Communications announced the acquisition of Canada-based digital agency Roketto and rebranded the combined firm as Sōvyn. The deal expands capabilities across generative engine optimization (GEO), web design and development, digital advertising, inbound marketing, automation, and digital strategy for healthcare, life sciences and technology clients.
-
- Buyer
- Creative Edge
- Target
- NeigerDesign & Strategic Marketing
- Seller
- Carol Neiger
- Industry
- Marketing & Advertising
- Location
- United States
- Type
- Buyout
Creative Edge and NeigerDesign & Strategic Marketing announced the completion of an integrated growth-marketing partnership under which NeigerDesign became a Creative Edge company. The integration took effect August 1, 2025, and the firms completed operational integration before publicly announcing the expanded combined offering.
-
June 5, 2026
- Buyer
- Everything Branding
- Target
- Darlington Marketing Co.
- Seller
- Cyndi Darlington
- Industry
- Marketing & Advertising
- Location
- California, United States
- Type
- Addon
Everything Branding, a San Diego-based public relations and performance marketing agency, announced it has acquired Darlington Marketing Co. (DMC), a Southern California food, grocery, and restaurant marketing agency. The combined firm will operate under the Everything Branding name and offers an expanded suite of integrated marketing and communications services for local, national, and international clients.
-
June 4, 2026
- Buyer
- EducationDynamics
- Target
- Net Natives
- Industry
- Marketing & Advertising
- Location
- United Kingdom
- Type
- Buyout
EducationDynamics, a higher education marketing, reputation, and enrollment management firm, announced it has acquired UK-based Net Natives, a technology-enabled enrollment marketing agency. The combined organization serves more than 400 institutional clients across 50+ countries and will integrate EducationDynamics’ EDDY Intelligence platform (AI and data analytics) with Net Natives’ Akero platform (marketing-to-enrollment attribution and optimization).
-
- Buyer
- Aizy
- Target
- Uptmz
- Industry
- Marketing & Advertising
- Location
- Netherlands
- Type
- Buyout
Dutch AI marketing software company Aizy acquired performance marketing software company Uptmz to create an integrated advertising platform across Google, Microsoft, and Meta. The combined platform now serves more than 600 customers and aims to combine software, AI-driven optimization and automation, and strategic human support within a single ecosystem.
-
- Buyer
- Interluxe Group
- Target
- adMixt
- Industry
- Marketing & Advertising
- Location
- Texas, United States
- Type
- Buyout
Interluxe Group, a luxury marketing agency, acquired adMixt, a performance marketing agency with proprietary technology and expertise across Meta, Google, TikTok, and other digital platforms. The deal strengthens Interluxe’s Optima platform by combining first-party affluent audience data with adMixt’s paid media optimization, analytics, and full-funnel measurement.
-
May 26, 2026
- Buyer
- Wild Thang
- Target
- Partridge Peartree Promotions (PPP)
- Industry
- Marketing & Advertising
- Location
- Northern Ireland, United Kingdom
- Type
- Addon
Wild Thang, a U.K.-based print and promotional merchandise distributor, has acquired Partridge Peartree Promotions (PPP), a promo firm based in Derry (Londonderry), Northern Ireland. The deal adds a Northern Ireland location and is intended to strengthen Wild Thang’s service capabilities, with a target of £20 million in revenue within three years.
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Frequently Asked Questions
What types of companies are being acquired in marketing & advertising?
Recent deals include advertising/agency services, public affairs and regulatory communications firms, and marketing technology such as retail media, creative analytics, and analytics/software for distribution networks.
Are these acquisitions mainly in the United States?
Most recent transactions referenced are U.S.-based, with additional activity in Australia and Spain.
What acquisition themes show up across the transactions listed?
Common themes include expanding retail media footprints, adding public affairs/regulatory communications capabilities, and integrating analytics/AI-driven tools into marketing and communications offerings.
Do some deals involve management staying involved after the acquisition?
Yes. For example, Dustin Batson acquired ownership of ColorLab from TPM in a management-led transaction, with ColorLab expected to continue operating with its team.
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