EverTrue Acquires Pledgemine

EverTrue Acquires The Solas Group

March 1, 2022

Data & Analytics

EverTrue, the advancement software platform backed by Rubicon Technology Partners, has acquired The Solas Group to integrate the latter’s predictive modeling and fundraising analytics into EverTrue’s donor engagement platform. The move embeds benchmarking and on-demand analytics for higher education and nonprofit fundraisers to improve donor identification, portfolio building, and fundraising ROI.

EverTrue Acquires DonorSearch

September 4, 2025

Cloud & SaaS

EverTrue has acquired DonorSearch to combine DonorSearch’s AI-powered donor intelligence and philanthropic dataset with EverTrue’s donor engagement and outreach capabilities. The deal — by EverTrue, which is backed by Rubicon Technology Partners — aims to embed deeper intelligence and automation across fundraising workflows to help nonprofit customers identify and engage high-potential prospects more effectively.

Rubicon Technology Partners Invests Majority Stake to Combine EverTrue and ThankView

October 28, 2021

Cloud & SaaS

Rubicon Technology Partners made a strategic majority investment to combine advancement software provider EverTrue with personalized video platform ThankView, creating a unified donor engagement SaaS platform. The combined company will integrate EverTrue's donor insights with ThankView's personalized video capabilities to accelerate product innovation, customer support, and future acquisitions to better serve higher education and nonprofit fundraising teams.

EverTrue Acquires Fundriver

August 16, 2022

Cloud & SaaS

EverTrue has acquired Fundriver to integrate Fundriver’s endowment accounting and donor stewardship software into EverTrue’s advancement and donor engagement platform. The acquisition adds turnkey endowment financial reporting, audit readiness, and donor compliance monitoring capabilities to EverTrue’s analytics and outreach tools, enabling more holistic stewardship and reporting for higher-education and nonprofit customers.

Salesforce Acquires Evergage

February 7, 2020

Cloud & SaaS

Salesforce acquired Evergage, a real-time 1:1 personalization and customer data platform, to strengthen its personalization and customer data capabilities across Marketing Cloud. Evergage had raised about $26 million prior to the deal and will be integrated into Salesforce to deliver enhanced, machine-learning driven personalization at scale.

MeritB2B Acquires True Influence

November 30, 2021

Marketing & Advertising

MeritB2B, a Mountaingate Capital–backed provider of B2B data and performance marketing solutions, has acquired True Influence, a leader in B2B buyer intent data, ABM and demand generation technology. The acquisition (an add-on to the MeritB2B platform) combines data, analytics and AI-driven intent capabilities to create a full-funnel B2B marketing solutions provider and expands the combined organization's capabilities and global reach.