Goode Partners Makes $30M Minority Investment in JOCKO FUEL

March 13, 2022

New York-based private equity firm Goode Partners LLC made a $30 million minority growth investment in JOCKO FUEL to support the sports nutrition brand's product-line expansion, logistics improvements, and broader retail and direct-to-consumer distribution. The capital will help JOCKO FUEL accelerate growth while partnering with founder Jocko Willink and the existing management team.

Buyers
Goode Partners LLC
Targets
JOCKO FUEL
Industry
Food & Beverage
Location
Maine, United States
Transaction Type
Growth capital

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