Humble Growth Makes Minority Growth Investment in simplyFUEL

January 22, 2026

Humble Growth has acquired a minority growth-equity stake in simplyFUEL, the protein-snack brand founded by Mitzi Dulan. The partnership is intended to help simplyFUEL scale its brand and accelerate retail expansion (Costco, Sam’s Club, Walmart, Target) with Humble Growth providing hands-on operating and brand-building support.

Buyers
Humble Growth
Targets
simplyFUEL
Industry
Food & Beverage
Location
Kansas, United States
Transaction Type
Growth capital

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