AppLovin Acquires Twitter's MoPub Business

AppLovin Corporation Acquires Wurl

February 28, 2022

Media & Entertainment

AppLovin Corporation has acquired Wurl, a Connected TV (CTV) distribution and monetization software platform, for approximately $430 million in cash and stock. The deal extends AppLovin's marketing and advertising platform into the CTV market, enabling expanded ad inventory, distribution and performance advertising capabilities.

PubMatic Acquires Martin

September 14, 2022

Marketing & Advertising

PubMatic has entered into a definitive agreement to acquire Martin, a media measurement and reporting platform, to accelerate its supply path optimization (SPO) product roadmap. The acquisition will integrate Martin’s workflow, analytics and optimization capabilities into PubMatic’s platform to better serve buy-side customers and drive increased publisher revenue.

AppLovin Acquires Machine Zone

May 15, 2020

Media & Entertainment

AppLovin announced it will acquire Machine Zone, the developer behind Game of War, Mobile Strike and Final Fantasy XV: A New Empire. The deal will combine Machine Zone's game franchises and real-time engagement technology with AppLovin's studios and mobile marketing platform to expand AppLovin's leadership in mobile gaming; terms were not disclosed.

Twitter Acquires Revue

January 26, 2021

Cloud & SaaS

Twitter has acquired Revue, a Netherlands-based newsletter publishing platform, to accelerate its long-form content and creator monetization efforts. Revue's team and product will join Twitter, with Revue Pro features made free and paid newsletter fees reduced to 5% to help writers grow and monetize audiences.

ironSource Acquires Tapjoy for Approximately $400 Million

October 14, 2021

Marketing & Advertising

ironSource has entered into an agreement to acquire Tapjoy, a San Francisco-based mobile advertising and app monetization company, for an aggregate purchase price of approximately $400 million. The acquisition is intended to expand ironSource's monetization capabilities, increase its SDK footprint across apps and games, and give developers greater access to diversified advertiser demand via Tapjoy's marketplace.

Aware Ads Acquires the Assets of AppThis

May 30, 2019

Marketing & Advertising

Aware Ads, a Toronto-based online marketing company, has acquired the assets of AppThis, a Denver-based mobile technology company focused on app discovery, user acquisition and mobile monetization. The asset purchase gives Aware Ads AppThis's programmatic optimization technology, real-time bidding platform, self-serve advertiser UI and machine learning engine to expand its mobile ad capabilities and global reach.