AppLovin Corporation Acquires Wurl

Wag! Group Co. Acquires WoofWoofTV

February 5, 2024

Media & Entertainment

Wag! Group Co. completed the acquisition of WoofWoofTV, a digital social-media publisher focused on pet content with a combined following of more than 18 million across major platforms. The deal gives Wag! an owned media capability and access to a large audience of pet owners to support content, marketing and partner monetization as the company expands into distributed media.

AppLovin Acquires Twitter's MoPub Business

January 3, 2022

Media & Entertainment

AppLovin Corporation completed the acquisition of Twitter, Inc.'s MoPub business for $1.05 billion in cash. The deal combines MoPub's mobile ad-exchange features with AppLovin's MAX platform to create a unified in-app monetization solution and accelerate advertiser spend on the combined platform.

LTV SaaS Growth VII Acquires Newor Media

October 7, 2021

Marketing & Advertising

LTV SaaS Growth VII, LLC has acquired Newor Media, a programmatic ad management and header-bidding platform for publishers. The purchase transfers ownership from Newor Media's founder team (including Ted Mikulski) to the LTV SaaS fund, which plans to invest operational resources to scale the business.

Wondr Gaming Corp. Acquires JoyBox Media Inc.

October 22, 2021

Marketing & Advertising

Wondr Gaming Corp. entered into a definitive agreement to acquire all issued and outstanding common shares of JoyBox Media Inc., a media network and influencer marketing agency, in a transaction comprised of common shares of Wondr and cash payments tied to revenue milestones. The acquisition is intended to add viral content, influencer marketing and campaign capabilities to Wondr’s NFT, loyalty and media offerings and is expected to close around early November 2021 (closing later announced in March 2022).

AppsFlyer Acquires oolo

December 5, 2023

AI & Machine Learning

AppsFlyer has acquired oolo, an AI-powered user acquisition and monetization decision-making platform, and will operate it as "oolo by AppsFlyer." The acquisition expands AppsFlyer's AI-driven analytics and monitoring capabilities and will integrate oolo into AppsFlyer's Privacy Cloud Marketplace to provide real-time, privacy-preserving insights for marketing, growth and monetization teams.

JW Player Acquires VUALTO

May 6, 2021

Cloud & SaaS

JW Player has acquired VUALTO, a provider of live and on-demand video streaming and DRM solutions, to expand its platform capabilities for broadcast-level live streaming and content protection. The deal brings VUALTO's European customer base (including ITV and France TV) into JW Player's global video software and data insights platform, strengthening its offering for broadcasters and enterprise video customers.