AppsFlyer Acquires oolo

Fyllo Acquires DataOwl

January 20, 2021

Marketing & Advertising

Chicago-based marketing and compliance platform Fyllo acquired DataOwl, a cannabis retail point-of-sale marketing and loyalty provider. The deal integrates DataOwl’s AI-powered retail solutions into Fyllo’s Compliance Cloud to expand Fyllo’s retail, CRM and loyalty capabilities for cannabis and other highly regulated industries.

ironSource Acquires SOOMLA to Add Ad-Quality Insights

January 11, 2021

Data & Analytics

ironSource, the Tel Aviv-based app business platform, acquired ad quality measurement firm SOOMLA to integrate ad-quality and ad-insight technology into its monetization and mediation suite. The acquisition will give app and game developers deeper visibility into ads running inside their apps to help improve user experience and monetization.

Salesloft Acquires Drift

February 13, 2024

Cloud & SaaS

Salesloft has acquired Drift to combine Salesloft’s AI-driven Revenue Orchestration Platform with Drift’s conversational AI and buyer experience capabilities. The deal aims to create an AI-powered, omnichannel revenue orchestration solution that enables sellers to engage B2B buyers earlier and deliver personalized buyer journeys across channels.

Olo Acquires Spendgo

December 22, 2025

Software

Olo has completed the acquisition of Spendgo, a loyalty and guest engagement platform, to integrate loyalty capabilities into Olo's restaurant technology suite. Spendgo's leadership will join Olo and the combined offering will enable unified guest profiles, deeper personalization, and expanded loyalty functionality for restaurant brands.

HireVue Acquires AllyO

October 6, 2020

Cloud & SaaS

HireVue acquired AllyO to integrate AllyO’s conversational recruiting chatbot and automated workflow software into HireVue’s video interviewing and assessment platform, aiming to accelerate high-volume hiring and improve candidate engagement. The acquisition combines AllyO’s AI-driven candidate engagement with HireVue’s assessments to serve industries with high-volume hiring needs such as hospitality, retail, restaurants and manufacturing. Terms were not disclosed.

Mediafly Acquires Aptology

October 18, 2022

Cloud & SaaS

Mediafly has acquired Aptology, a talent intelligence platform that assesses and predicts sales representative performance, and will integrate Aptology's behavioral-survey-based insights into its Revenue360 revenue enablement platform. The acquisition brings Aptology's team (including co-founders Bill Walsh and Suchi Pathak) into Mediafly to expand capabilities across hiring, onboarding, coaching and sales performance optimization.