Salesloft Acquires Drift

Vista Equity Partners Makes Strategic Growth Investment in Salesloft

December 23, 2021

Cloud & SaaS

Salesloft, the Atlanta-based provider of a sales engagement SaaS platform, announced a strategic growth investment from Vista Equity Partners that values the company at a multi-billion dollar valuation. The investment will provide capital and partnership to accelerate product innovation, international expansion (particularly beyond North America), and continued go-to-market growth; Vista will join Salesloft's board.

SalesLoft Acquires Opportunity Management Provider Costello

November 4, 2019

Software

SalesLoft, the Atlanta-based sales engagement platform provider, acquired Costello, a provider of opportunity management software that helps sales teams update deals, use guided-selling playbooks, and sync in real time with CRMs. The deal extends SalesLoft’s platform from prospecting into deal management and pipeline collaboration, integrating Costello’s capabilities natively into SalesLoft.

Salesfloor Acquires Conversational AI Provider Automat

January 13, 2022

AI & Machine Learning

Salesfloor acquired Montreal-based conversational AI provider Automat to integrate guided shopping, product recommendations and personalization into its virtual shopping and clienteling platform. The deal brings Automat’s AI capabilities (used by brands such as L’Oréal and Colgate-Palmolive) into Salesfloor’s platform to boost omnichannel retail personalization and sales performance.

Vista Equity Partners Makes Strategic Growth Investment in Drift

September 1, 2021

Cloud & SaaS

Vista Equity Partners has made a strategic growth investment in Drift, the Boston-based conversational commerce SaaS provider. The minority growth capital will support Drift’s global scaling, product innovation (including AI-driven conversational sales and marketing capabilities), and expansion of its customer-facing platform.

Clari Acquires Groove to Add Sales Engagement to Its Revenue Platform

August 14, 2023

Cloud & SaaS

Clari has acquired Groove, a market-leading sales engagement platform, and will integrate Groove’s workflow automation and AI-driven engagement capabilities into Clari’s AI-powered Revenue Platform. Groove co-founders Chris Rothstein and Austin Wang will join Clari to lead the Groove product line as the combined offering aims to give revenue teams end-to-end visibility, execution, and improved forecasting.

Window Acquires Fintech Drift

January 18, 2022

Data & Analytics

Window, an ESG data and risk assessment platform, has acquired Fintech Drift, a publisher focused on how technology is reshaping financial markets. The acquisition will integrate Fintech Drift’s content and audience with Window’s ESG ratings software to expand Window’s content, marketing capabilities, and market footprint among finance professionals.