Salesfloor Acquires Conversational AI Provider Automat

Salesfloor Acquires Clientela

April 21, 2025

Cloud & SaaS

Montreal-based Salesfloor has acquired Clientela, a clienteling and retail engagement software provider, to expand its omnichannel customer engagement and add Clientela’s headless clienteling technology. The deal strengthens Salesfloor’s product capabilities and extends its reach into Clientela’s strong European retail customer base.

Salesloft Acquires Drift

February 13, 2024

Cloud & SaaS

Salesloft has acquired Drift to combine Salesloft’s AI-driven Revenue Orchestration Platform with Drift’s conversational AI and buyer experience capabilities. The deal aims to create an AI-powered, omnichannel revenue orchestration solution that enables sellers to engage B2B buyers earlier and deliver personalized buyer journeys across channels.

Workato Acquires DeepConverse

March 27, 2025

Software

Workato, the enterprise orchestration platform, acquired DeepConverse, a generative-AI support automation and search company, to integrate AI-powered search and support agent capabilities into its AgentX/Agentic offerings. The acquisition brings DeepConverse's conversational AI technology into Workato One, enabling AgentX Support to embed AI search and automation into customer support experiences.

Satisfi Labs Acquires Factoreal

June 18, 2024

Marketing & Advertising

Satisfi Labs, an AI-powered conversational experience platform based in Tampa, Florida, has acquired Factoreal, an omnichannel marketing automation platform focused on sports and entertainment. The acquisition augments Satisfi Labs' inbound chat capabilities with Factoreal’s outbound and omnichannel marketing automation, accelerating its Conversational Journey Management vision and partner ecosystem integration.

Verint Acquires Conversocial

August 10, 2021

Cloud & SaaS

Verint acquired Conversocial to expand its cloud customer engagement platform with additional social and messaging channels and strengthen conversational AI capabilities. The deal was announced in August 2021; Conversocial — which has offices in New York and London and roughly 80 employees — was acquired for about $50 million in cash.

Hootsuite Acquires Conversational AI Platform Heyday for CA$60M

August 3, 2021

AI & Machine Learning

Hootsuite acquired Montreal-based conversational AI platform Heyday for approximately CA$60 million to add enterprise-grade customer messaging and AI automation to its social commerce and customer care offerings. The acquisition integrates Heyday's conversational AI and e-commerce integrations into Hootsuite's social media management platform to enable brands to deliver personalized 1:1 messaging experiences at scale.