Salesfloor Acquires Clientela

Salesfloor Acquires Conversational AI Provider Automat

January 13, 2022

AI & Machine Learning

Salesfloor acquired Montreal-based conversational AI provider Automat to integrate guided shopping, product recommendations and personalization into its virtual shopping and clienteling platform. The deal brings Automat’s AI capabilities (used by brands such as L’Oréal and Colgate-Palmolive) into Salesfloor’s platform to boost omnichannel retail personalization and sales performance.

Salesloft Acquires Drift

February 13, 2024

Cloud & SaaS

Salesloft has acquired Drift to combine Salesloft’s AI-driven Revenue Orchestration Platform with Drift’s conversational AI and buyer experience capabilities. The deal aims to create an AI-powered, omnichannel revenue orchestration solution that enables sellers to engage B2B buyers earlier and deliver personalized buyer journeys across channels.

SaaS Opportunity Capital Acquires Celera Systems

June 5, 2025

Software

Midwest-based private equity firm SaaS Opportunity Capital (SOC) has acquired Celera Systems, a Milwaukee-based provider of workflow and order/fulfillment software used by large financial services firms. SOC intends to expand Celera's platform beyond its historical bundled distribution model with Toppan Merrill, accelerate integrations (CRM, DAM), add AI capabilities, and bring the solution to a broader set of financial services and regulated-enterprise customers.

Clari Acquires Groove to Add Sales Engagement to Its Revenue Platform

August 14, 2023

Cloud & SaaS

Clari has acquired Groove, a market-leading sales engagement platform, and will integrate Groove’s workflow automation and AI-driven engagement capabilities into Clari’s AI-powered Revenue Platform. Groove co-founders Chris Rothstein and Austin Wang will join Clari to lead the Groove product line as the combined offering aims to give revenue teams end-to-end visibility, execution, and improved forecasting.

Sabre Corporation Acquires Nuvola

May 9, 2022

Cloud & SaaS

Sabre Corporation acquired Nuvola, a provider of cloud-based hotel service optimization and guest engagement software, integrating Nuvola's technology and employees into Sabre's hospitality portfolio. The acquisition is intended to advance Sabre's hotel retailing, merchandising and on-property fulfillment capabilities to help hoteliers deliver differentiated guest experiences.

MarketSource Acquires Salelytics

September 28, 2023

Professional Services

MarketSource, Inc., a managed sales solutions provider owned by Allegis Group, has acquired Salelytics, LLC, a contact-center and outsourced customer experience provider headquartered in Appleton, Wisconsin. The deal combines Salelytics' AI-supported contact center technologies and inside-sales capabilities with MarketSource's field and inside sales operations to deliver an end-to-end customer experience and expanded capabilities across multiple verticals.