ironSource Acquires SOOMLA to Add Ad-Quality Insights

ironSource Acquires Luna Labs

February 23, 2021

Cloud & SaaS

ironSource has acquired creative management platform Luna Labs to integrate Luna’s ad-creation and optimization technology into its growth platform for app and game developers. The Luna Labs team will remain in their offices and continue developing the platform under ironSource to enhance ad creative production, testing and performance optimization for ironSource’s developer clients.

Unity Completes Merger with ironSource

November 7, 2022

Software

Unity Software has completed its merger with ironSource, combining Unity's real-time 3D development platform with ironSource's mobile app monetization and mediation tools. The combination is intended to provide an end-to-end platform for mobile app and game creators, expanding Unity's capabilities across the development, monetization and growth lifecycle.

ironSource Acquires Tapjoy for Approximately $400 Million

October 14, 2021

Marketing & Advertising

ironSource has entered into an agreement to acquire Tapjoy, a San Francisco-based mobile advertising and app monetization company, for an aggregate purchase price of approximately $400 million. The acquisition is intended to expand ironSource's monetization capabilities, increase its SDK footprint across apps and games, and give developers greater access to diversified advertiser demand via Tapjoy's marketplace.

AppsFlyer Acquires oolo

December 5, 2023

AI & Machine Learning

AppsFlyer has acquired oolo, an AI-powered user acquisition and monetization decision-making platform, and will operate it as "oolo by AppsFlyer." The acquisition expands AppsFlyer's AI-driven analytics and monitoring capabilities and will integrate oolo into AppsFlyer's Privacy Cloud Marketplace to provide real-time, privacy-preserving insights for marketing, growth and monetization teams.

Thoma Bravo Advantage Business Combination Brings ironSource Public

June 29, 2021

Software

ironSource completed a business combination with Thoma Bravo Advantage, a publicly traded SPAC, and commenced trading on the NYSE under the ticker IS on June 29, 2021. The transaction included $2.15 billion in cash proceeds (including an oversubscribed $1.3 billion PIPE), with ironSource receiving approximately $660 million of cash to fuel growth and continue expanding its app-economy platform.

InMobi Acquires Appsumer Analytics Platform

October 13, 2021

Data & Analytics

InMobi has signed a definitive agreement to acquire Appsumer, a London-based performance insights and marketing analytics platform for mobile app advertisers. The deal brings Appsumer's technology, IP and team into InMobi to strengthen its end-to-end content, monetization and marketing stack and to build predictive capabilities using AI for performance marketers.