Aware Ads Acquires the Assets of AppThis

Verndale Acquires Aware Web Solutions

September 9, 2019

IT Services

Verndale, a customer experience agency headquartered in Boston, acquired Minneapolis-based Aware Web Solutions to expand its Midwest presence and strengthen its technical capabilities across CRM, CMS, commerce, and PIM solutions. The deal unites Aware's implementation experience in manufacturing, healthcare, and higher education with Verndale's strategy, design, and digital marketing services under the Verndale brand.

AcuityAds Acquires Visible Measures

March 31, 2017

Marketing & Advertising

AcuityAds Holdings Inc. completed the acquisition of Visible Measures Corp., a Boston-based programmatic video analytics and ad-tech platform, acquiring 100% of its outstanding stock for approximately US$10 million in upfront cash. The deal, funded through a bought deal offering and a revolving credit facility, adds Visible Measures' MRC-accredited video measurement and True Reach analytics to AcuityAds' programmatic marketing platform to expand its video advertising capabilities.

ServiceNow Acquires Appsee's In‑App Mobile Analytics Platform and R&D Talent

May 13, 2019

Data & Analytics

ServiceNow signed an agreement to acquire the in‑app mobile analytics platform, intellectual property and R&D talent of Israel‑based Appsee. The deal will add deep user analytics capabilities to the Now Platform and bring Appsee's co‑founders and engineering team into ServiceNow (establishing a presence in central Tel‑Aviv); financial terms were not disclosed and the acquisition was expected to close by the end of Q2 2019.

InMobi Acquires Appsumer Analytics Platform

October 13, 2021

Data & Analytics

InMobi has signed a definitive agreement to acquire Appsumer, a London-based performance insights and marketing analytics platform for mobile app advertisers. The deal brings Appsumer's technology, IP and team into InMobi to strengthen its end-to-end content, monetization and marketing stack and to build predictive capabilities using AI for performance marketers.

AppLovin Acquires Twitter's MoPub Business

January 3, 2022

Media & Entertainment

AppLovin Corporation completed the acquisition of Twitter, Inc.'s MoPub business for $1.05 billion in cash. The deal combines MoPub's mobile ad-exchange features with AppLovin's MAX platform to create a unified in-app monetization solution and accelerate advertiser spend on the combined platform.

Appcast Acquires Bayard Advertising

July 10, 2023

Marketing & Advertising

Appcast, a global leader in programmatic recruitment advertising technology, has acquired Bayard Advertising, a full-service recruitment marketing agency. The acquisition combines Appcast's programmatic technology with Bayard's search, social and hiring-event marketing capabilities to expand Appcast's recruitment marketing offerings and serve more than 2,000 customers across the U.S. and international markets.