AcuityAds Acquires Visible Measures

Investis Digital Acquires Vertical Measures

March 29, 2019

Marketing & Advertising

Investis Digital has acquired Vertical Measures, a Phoenix-based digital marketing agency, as a bolt-on to expand its content, SEO, paid-search and conversion optimisation capabilities. Vertical Measures, founded in 2005 and employing more than 60 staff, will strengthen Investis Digital's Connected Content™ offering and broadens resources available to clients following Investis Digital's partnership with ECI in 2014.

The Futurum Group Acquires Visible Impact

May 24, 2023

Marketing & Advertising

The Futurum Group has acquired Austin-based B2B marketing services firm Visible Impact. The acquisition brings messaging, content, and sales enablement capabilities into The Futurum Group to support its go-to-market offerings and power its Futurum.AI-Demand tool.

S&P Global Acquires Visible Alpha to Boost Investment Research Capabilities

February 20, 2024

Data & Analytics

S&P Global has agreed to acquire Visible Alpha, a financial technology provider of granular sell-side analyst models, consensus data and analytics, to integrate its offerings into S&P Capital IQ Pro. The acquisition is intended to enhance S&P Global Market Intelligence's investment research capabilities and accelerate product capabilities; the deal is expected to close in 2024 subject to customary conditions and regulatory approval.

Bloomberg L.P. Acquires Second Measure

December 24, 2020

Data & Analytics

Bloomberg L.P. has completed its acquisition of Second Measure, a Bay Area–based consumer transaction data analytics company. The deal brings Second Measure’s proprietary transaction dataset and analytics into Bloomberg’s product suite to expand alternative data and real‑time consumer insights for investors and corporate clients.

Cengage Group Acquires Visible Body

January 13, 2025

Education

Cengage Group has acquired Visible Body, a provider of interactive 3D anatomy and science visualization software, to enhance its science offerings across higher education and K–12. The deal will integrate Visible Body’s 3D models and AR/mixed-reality experiences into Cengage’s course materials and platforms to deepen learner engagement and expand product capabilities. Vicksburg Capital Partners served as exclusive financial advisor to Visible Body on the transaction.

Aki Technologies Acquires Eyeview's Ad Personalization Technology

January 23, 2020

Marketing & Advertising

Aki Technologies purchased the video ad personalization technology and related assets from Eyeview after Eyeview shut down operations. Aki plans to relaunch the code in the cloud, add Eyeview team members (has hired ~15 so far, targeting ~20), and use the technology to expand its targeting capabilities beyond mobile into desktop and connected TV; financial terms were not disclosed.