Investis Digital Acquires Vertical Measures

AcuityAds Acquires Visible Measures

March 31, 2017

Marketing & Advertising

AcuityAds Holdings Inc. completed the acquisition of Visible Measures Corp., a Boston-based programmatic video analytics and ad-tech platform, acquiring 100% of its outstanding stock for approximately US$10 million in upfront cash. The deal, funded through a bought deal offering and a revolving credit facility, adds Visible Measures' MRC-accredited video measurement and True Reach analytics to AcuityAds' programmatic marketing platform to expand its video advertising capabilities.

Investcorp Acquires Investis Digital

March 30, 2021

Marketing & Advertising

Investcorp has completed the acquisition of Investis Digital from ECI Partners and a group of minority investors. Investis Digital, headquartered in London with over 500 employees across nine offices, will continue to be led by its management team which rolled a meaningful stake; Investcorp intends to support growth through M&A, product diversification and cross-selling.

OneDigital Investment Advisors Acquires Vertical Financial Group Offices

January 19, 2021

Financial Services

OneDigital Investment Advisors, a wholly-owned subsidiary of OneDigital, has acquired three offices of Vertical Financial Group in St. Louis, Overland Park and Chicago, expanding OneDigital's retirement and wealth capabilities. The move adds over 80 retirement plans (~$1B in plan assets) and wealth management for 400+ households to OneDigital's Retirement & Wealth vertical.

Investis Digital Acquires Microserve

June 10, 2020

Marketing & Advertising

Investis Digital has acquired Microserve, a Bristol-based Drupal development firm of 24 employees, to strengthen its web development, UX and site support capabilities. The bolt-on deal (financial terms undisclosed) expands Investis Digital’s U.K. footprint and is its third acquisition since ECI Partners invested, with Microserve’s management joining the Investis organization to support integration.

Bloomberg L.P. Acquires Second Measure

December 24, 2020

Data & Analytics

Bloomberg L.P. has completed its acquisition of Second Measure, a Bay Area–based consumer transaction data analytics company. The deal brings Second Measure’s proprietary transaction dataset and analytics into Bloomberg’s product suite to expand alternative data and real‑time consumer insights for investors and corporate clients.

Croud Acquires Vert Digital

June 17, 2024

Marketing & Advertising

LDC-backed Croud has acquired Vert Digital, an Atlanta-based digital marketing and advertising agency founded in 2009 by Kevin Planovsky and Michael Lentz. The deal expands Croud's US footprint and combines Vert's paid media, creative, CRM and analytics capabilities with Croud's global Croudie network and integrated marketing platform.