Croud Acquires Vert Digital

LDC Invests £30m in Croud

November 22, 2019

Marketing & Advertising

Mid-market private equity firm LDC has made a £30 million minority growth investment in digital marketing agency Croud. The funding will support Croud's international expansion and further development of its proprietary SaaS platform Serpico and tech-enabled service capabilities.

ECI Partners Acquires Majority Stake in Croud

October 31, 2024

Marketing & Advertising

ECI Partners has taken a majority stake in Croud, the UK-headquartered global digital marketing agency, in a deal that marks LDC's exit after a five-year partnership. The investment will support Croud's continued organic growth and further acquisitions, enabling expansion of its media, data and technology capabilities while the business maintains operational independence.

Globant Acquires Vertic to Expand Digital Marketing Footprint in Nordics

January 10, 2023

Marketing & Advertising

Globant has acquired Copenhagen- and New York-based creative consultancy Vertic to consolidate its global digital marketing network, strengthen capabilities in Healthcare & Life Sciences marketing, and establish operations in Denmark. Vertic’s teams and leadership will join Globant to support expansion into the Nordic region while continuing service to existing clients.

Croud Acquires Born Social

November 15, 2022

Marketing & Advertising

LDC-backed digital agency Croud has acquired Born Social, a social-first creative and influencer agency, to strengthen its social, creative and brand advertising capabilities. Born Social will continue to trade under its brand and its leadership team (led by CEO Ben Tyson and COO Charlotte Hamill) will remain in place as the business is integrated into the Croud group.

DCG ONE Acquires Vertigo Partners

October 21, 2020

Marketing & Advertising

Seattle-based marketing services firm DCG ONE has acquired Vertigo Partners, a Stamford, Connecticut qualitative market- and user-research firm. The deal brings primary research, UX research and consumer insights capabilities into DCG ONE's full-service marketing and creative offerings to support clients across CPG and financial services.

Cloudmellow Acquires The Creative Momentum

July 26, 2022

Marketing & Advertising

Dallas-based digital and technology firm Cloudmellow has acquired Atlanta-based website design and digital marketing company The Creative Momentum, effective July 21, 2022. The deal expands Cloudmellow's website development and digital-marketing capabilities and establishes a formal presence in the Atlanta market; financial terms were not disclosed and The Creative Momentum's principals will remain with the business.