LDC Invests £30m in Croud

ECI Partners Acquires Majority Stake in Croud

October 31, 2024

Marketing & Advertising

ECI Partners has taken a majority stake in Croud, the UK-headquartered global digital marketing agency, in a deal that marks LDC's exit after a five-year partnership. The investment will support Croud's continued organic growth and further acquisitions, enabling expansion of its media, data and technology capabilities while the business maintains operational independence.

Croud Acquires Vert Digital

June 17, 2024

Marketing & Advertising

LDC-backed Croud has acquired Vert Digital, an Atlanta-based digital marketing and advertising agency founded in 2009 by Kevin Planovsky and Michael Lentz. The deal expands Croud's US footprint and combines Vert's paid media, creative, CRM and analytics capabilities with Croud's global Croudie network and integrated marketing platform.

LDC Invests in Creative ITC to Support Global Growth

August 1, 2024

Cloud & SaaS

LDC has made a significant minority growth investment in Creative ITC, the London‑headquartered cloud service provider for the AEC sector, to support the company’s organic and acquisitive expansion. The funding will accelerate market expansion, product capability development and enable complementary acquisitions while LDC partners join the board.

LDC Invests £13m in Hybrid

June 21, 2021

Marketing & Advertising

LDC, the private equity arm of Lloyds Banking Group, has invested £13 million in Bristol-based digital media and marketing agency Hybrid to support organic growth and enable targeted acquisitions. Hybrid, which serves higher education institutions and global technology brands and employs more than 70 people across offices in Bristol, Kuala Lumpur and Sydney, will retain its management team while founder James Craven remains as a Board Director.

LDC Makes Minority Growth Investment in Headland

May 10, 2021

Marketing & Advertising

LDC has made a minority growth investment in Headland, a London-based communications agency that specialises in financial and corporate reputation, public affairs and campaigning. The investment will support Headland's organic growth and capability expansion; Headland employs 117 people and works with clients including Accenture, ASOS, Danone, eBay and TikTok. Terms were not disclosed.

LDC Invests £25m Minority in CTI Group

March 3, 2022

Marketing & Advertising

LDC has made a £25 million minority growth investment in Manchester-based digital agency CTI Group to support the company's acquisitive growth and international expansion. CTI, which employs around 175 people and reported c. £18m revenue in the last 12 months, will use the capital to expand services, pursue add-on acquisitions in the UK and overseas, and open new offices in the USA, Europe and Asia.